How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time)
Stern + Associates
FEBRUARY 17, 2014
This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.
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