Remove Leadership Remove Pharmaceuticals Remove Viral
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The good and bad: A look at all the PR campaigns in February

Prohibition

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. Tributes pour in for Captain Sir Tom. Matt Hancock Vs Pfizer.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

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A Decade of Very Demure, Very Mindful Marketing

Mindful Marketing

Likewise, the appetite for influencer content, such as Jools Lebron’s “Very demure, very mindful” viral videos, was just starting to grow. TikTok didn’t exist in September 2014, when I wrote “ CVS Quits Smoking ,” the very first article on MindfulMarketing.org.

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