ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

You must be careful to not to BS reporters about privacy policies, they can smell it a mile away. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. How are you getting consent from consumers? However, beware!

Privacy 434

Privacy Case Study Advertising Advertising 434

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

MAY 13, 2021

Provide strong guidance and leadership to junior-level staff. Competitive compensation, a comprehensive benefits package, 401(K), and a fantastic vacation policy. Perks include: -Flexible work-from-home policy. -Daily client interaction to update, report on and discuss media relations. research, duties and projects as required.

B2B 291

B2B Policies Case Study Enterprise 291

PRSay

NOVEMBER 4, 2024

Organizations can differ widely on their openness to discuss politics at work, so leaders need to ensure that their teams are up to date on the company’s policies and values. And whatever the policies may be, organizations should encourage civic-minded policies such as offering time off to vote.

Employee 78

Employee Policies Leadership Sports 78

Onclusive

AUGUST 22, 2017

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

DECEMBER 13, 2021

The first area is Human Resources, which is often responsible for helping to create policies. The second area is Public Relations and Marketing, who assist in the dissemination and communication of the policies. The third is leadership who are the role models demonstrating the ethical conduct.

Ethics 195

Ethics Policies Leadership Employee 195

5W PR

FEBRUARY 1, 2025

These should outline: Acceptable content types and themes Best practices for different social platforms Compliance requirements and disclosure policies Content creation and sharing processes Response protocols for engagement The guidelines should empower rather than restrict, giving employees confidence to share while protecting brand integrity.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . PR Daily News Feed. AdExchanger. The Social Media Examiner.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. They should review core values to identify gaps with a company’s policies and reward systems, or the actual experience of current employees.

Brand 333

Brand Branding Employee Engineering 333

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? An active thought leadership program needs a content calendar that is eminently doable. Photo courtesy of Unsplash.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. Internal Communications. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Melissa Agnes

NOVEMBER 19, 2014

We need people and policies in place that defy the day-to-day operations. Policies and guidelines must allow for discretion and autonomy during crisis. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought' There are few standards in crisis.

Crisis Management 266

Crisis Management Crisis System Policies 266

Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. Besides, from an organizational behavior standpoint, if you incentivize references, you might get more of them than sales.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Get your speaker submissions ready!

Conference 173

Conference Leadership Sports Policies 173

Onclusive

JUNE 9, 2021

Keep in mind that your leadership team wants to see metrics that matter to the business—like website traffic, actions driven and ROI. Business impact of the communications, e.g. improved reputation, increased sales, change in policy, or improved social change. Don’t leave the evaluation until the end of a PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Ethical Voices

APRIL 2, 2024

They wound up issuing a dead issuance policy. That policy is still in effect, and it’s something that would restrict people from doing those unethical and illegal things in the future. When you realize there’s been an ethical (and criminal) misstep in this case, what do people need to look at when creating a policy ?

Policies 63

Policies Ethics Government Leadership 63

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Follow key reporters on social media, read the trades and learn the differences between contacts that cover breaking data breaches or ransomware attacks and those that cover IT security management policies or white hacks and research reports. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

Communications 248

Communications Corporate Reputation Employee 248

Melissa Agnes

AUGUST 12, 2014

Identify the risks and develop policies for preventing and managing these risks. Crisis Preparedness Leadership in a Crisis' (Note: This will probably correlate with your pre-determined crisis communications platforms.). 4) Identify and plan for the risks now, before they materialize. What happens when someone disagrees with you?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Buchanan PR

MARCH 11, 2025

Today, women continue to shape the media landscape, covering critical issues, championing diverse voices, and influencing public perception and policy. Betsy Plank Often referred to as the “First Lady of Public Relations,” Betsy Plank had a groundbreaking 63-year career, achieving many firsts for women in PR leadership.

Journalism 55

Journalism Publicity Communications Public Affairs 55

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Nor has PR embedded itself into academic community and its thought leadership and alumni networks. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban.

Trends 185

Trends Storytelling Corporate Leadership 185

Wadds Inc.

MARCH 5, 2025

Cultural barriers: The "boys' club" effect Culturally, barriers persist through a "boys' club" mentality in leadership and the devaluation of public relations as "soft" work. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 52

Publicity Mobile Leadership Study 52

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. These include early life experiences, unlocking the potential of education, improving job quality and business practices, and accelerating progression of diverse talent and promoting inclusive leadership.

Creativity 149

Creativity Industry Policies Mobile 149

Landis PR

FEBRUARY 26, 2024

Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Strategic communication is at the heart of influencing policy. For the original blog, please visit here.

Policies 59

Policies Publicity Community Construction 59

Mark My Words

MAY 20, 2020

Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the norm.

Leadership 60

Leadership Policies Corporate Social Media 60

Prowly

JANUARY 23, 2025

To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. Create a purpose-driven campaign aiming to impact public policies. Focus on solving their problems and your thought leadership might just shorten your brands sales cycle. Wondering if youve missed some outlets?

Pitching 104

Pitching How To Media B2B 104

Cision

NOVEMBER 14, 2017

You may need to include executive leadership in the process, who will want to know that their investment in earned media is paying off. This may be dictated by company policy. Consider who beyond your team or department will need access to the earned media results. How Often Do You Need to Report, and To Whom?

Measurement 166

Measurement Strategy Media Analytics 166

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. This sort of policy only works if the CMO or VP of marketing is out there setting an example. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 200

Content Marketing B2B Marketing How To 200

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. Take action to make sure your policies are LGBTQ-affirming for both employees and customers. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions.

Employee 201

Employee Community Leadership Enterprise 201

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. None of these policies are the sign of a weak, unsuccessful leader. Show me the money! A ‘carrick’?

Leadership 71

Leadership Employee Reputation Hotels 71

5W PR

MARCH 12, 2025

Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding.

Case Study 78

Case Study Brand Branding Ethics 78

Prowly

MARCH 4, 2025

"With the growing presence of AI tools in our industry, it's essential to adopt an AI Code of Conduct policy to set the standards and expectations for PR pros and clients alike. We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it.

Trends 104

Trends Reddit Pitching Data 104

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. The National Center for Transgender Equality — Advocates changing policies and society to increase understanding and acceptance of transgender people.

Community 189

Community Brand Branding Advertising 189

Cision

APRIL 28, 2017

The biggest obstacle comes from not taking the time to set some organizational policies or guidance for what you are communicating and how you are responding. Ask for feedback from your mentors and colleagues about your skill sets and leadership strengths. For starters, do your homework.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts. Earned media offers credibility.

SEO 227

SEO Agency Policies Reputation 227

Deirdre Breakenridge

DECEMBER 4, 2018

It identifies youth as valued citizens who can create effective and inclusive policies, programs and environments that impact not only them but everyone around them. As a nonprofit, you can use positive incentives, prizes, contests, and leadership development programs to increase youth participation.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

PRSay

SEPTEMBER 19, 2023

NATO did not have policies for influencer activities on a naval warship, so before her visit, we extensively researched her online presence and made sure that all stakeholders within our unit and within higher units supported the decision.

Communications 178

Communications Ethics Public Affairs Social Media 178