Research, Communication Crucial Before Collaborating With Influencers
PRSay
SEPTEMBER 19, 2023
NATO did not have policies for influencer activities on a naval warship, so before her visit, we extensively researched her online presence and made sure that all stakeholders within our unit and within higher units supported the decision. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command.
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