PRSay

APRIL 18, 2024

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

Leadership 187

Leadership Storytelling Viral Banking 187

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. The young U.S.

Leadership 398

Leadership B2B Community Viral 398

Deirdre Breakenridge

MARCH 9, 2022

For me, leadership and ethics go hand-in-hand. Unfortunately, Richard is correct, the bad behavior is present, and it often goes unnoticed and also unquestioned. . .

Ethics 433

Ethics Leadership Video Social Media 433

5W PR

FEBRUARY 23, 2025

million hours daily watching gaming content, presenting a significant opportunity for gaming brands. The post Social Media Strategies for Gaming and Gambling PR: A Leadership Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The platform’s users spend 197.8

Social Media 78

Social Media Leadership Strategy Media 78

Wadds Inc.

JANUARY 24, 2025

Character, on the other hand, is about how an organisation presents itself. This explains why companies such as Ryanair and Wetherspoons maintain marketshare despite outspoken leadership. For management, the dual nature of reputation presents a significant challenge. It is about being good at what you do," said Younger.

Company 105

Company Ethics Reputation Leadership 105

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it.

Leadership 52

Leadership Communications Infographics Energy 52

The Proactive Report

DECEMBER 11, 2024

The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

PRSay

JUNE 22, 2020

The ever-present downside is that these new workplace enhancements are constant visual reminders to employees that they are in an environment of risk — risk of becoming ill, risk that their job may go away, risk that their company and its customers may be on shaky ground. That’s an important upside. That’s how to stop rumors.

Employee 143

Employee Leadership Resources Company 143

Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. Some interesting behavioral research shows the best way to convince the sales team is through peer presentations.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. So, it looks like we’re all going to have to sharpen our virtual event producing, presenting, and attendance skills for the foreseeable future.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now is the time to grab vacated speaking slots.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For an imaginative PR team, this opens up new avenues presented by current media consumption trends. That engagement presents prime opportunities for branding and thought leadership. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. To win an earned speaking gig, a solutions provider will typically need to co-present with a big brand client.

Conference 304

Conference B2B Case Study Content Marketing 304

PRSay

MARCH 7, 2025

The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. The key is to present the information in a way that demonstrates respect for the customer’s intelligence while maintaining a clear connection between the price adjustment and tangible benefits.

Corporate 87

Corporate Leadership Communications Strategy 87

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Plan on expert talks, case study presentations, and practical workshops. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Leaders of tech companies in particular are very data and metric-minded, and expect their PR representative to present success in a similar manner to how they track other aspects of their business.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assist in the research, writing and development of new business proposals and presentations. Provide strong guidance and leadership to junior-level staff. -Daily client interaction to update, report on and discuss media relations. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. ” A presentation should offer creative concepts that are well thought out, fit the brand personality and appeal to media, assuming earned media is a goal.

Creativity 224

Creativity Agency Resources Measurement 224

ImPRessions - Crenshaw Communications

JULY 7, 2021

Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. Never ask an executive if they have anything for us to pitch.

Agency 353

Agency Interviews Pitching Retail 353

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Cision

NOVEMBER 14, 2017

You may need to include executive leadership in the process, who will want to know that their investment in earned media is paying off. On the other hand, if your CMO or other executives want access to the information, you may need to create a more formal presentation.

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

APRIL 7, 2020

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer.

Crisis 151

Crisis Company Communications Government 151

Melissa Agnes

NOVEMBER 6, 2018

This presents risks to relationships with stakeholders–especially in regards to your internal teams and departments. This episode explores: New research and data that demonstrates the emotional impacts, voids, and effects that the virtual world presents. About this episode. Tips for creating trust in a virtual context.

Crisis Management 178

Crisis Management YouTube Internal International 178

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Strong communication and presentation skills. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

PRSay

AUGUST 7, 2024

will present a workshop called “From Counsel to Influence: The PR Practitioner’s Essential Role in Shaping Business.” Understanding today’s C-suite Matt Kucharski, APR, president of Padilla in Minneapolis, will present a session called “What’s Keeping Them Awake NOW? Inside the Minds of Today’s C-suite Leaders.”

Conference 87

Conference Crisis Crisis Communications Communications 87

5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 203

Publicity Marketing Advertising Advertising 203

5W PR

MARCH 20, 2025

This includes white papers, case studies, and thought leadership pieces that address key government concerns like cybersecurity, interoperability, and cost efficiency. Companies should prepare focused presentations that address specific agency needs rather than generic product demonstrations.

Government 60

Government Technology Case Study Leadership 60

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 127

Energy Leadership Meeting LinkedIn 127

Deirdre Breakenridge

FEBRUARY 7, 2022

At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. A situation stands out in my mind from 20 years ago. When the error was discovered, there were other leaders at the firm who made excuses for him.

Ethics 367

Ethics Course Video Agency 367

PRSay

OCTOBER 8, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211