Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

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Leadership B2B Marketing Study 189

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

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Stephen Waddington

OCTOBER 29, 2020

Presenting via a video camera over the internet is an entirely different skill to presenting at a physical event. We’re learning to present online. Lorna Bithell recently asked for insight about presenting online in a community that I run. We’re all learning as we go. Image by TyneSight Photographic. It’s not easy.

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How To Energy Software Video 102

PRSay

JUNE 22, 2020

The ever-present downside is that these new workplace enhancements are constant visual reminders to employees that they are in an environment of risk — risk of becoming ill, risk that their job may go away, risk that their company and its customers may be on shaky ground. That’s an important upside. That’s how to stop rumors.

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Employee Leadership Resources Company 143

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. Being an expert is based on what you know.

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PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

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Energy Leadership Meeting LinkedIn 128

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

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LinkedIn Nonprofit Leadership B2B 421

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. It presents significant growth opportunities but requires close attention to how the Prabowo-Gibran administration rolls out its vision.

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Leadership Biotechnology Policies Local 69

Mark My Words

JULY 14, 2022

The Independent Five Conservative Party leadership hopefuls are jostling to make into the final two in the race to be the next prime minister, having made their appeal to MPs for support. Ready for Rishi is a decent slogan, the presentation is fresh, and his team will be very well-prepared to push out more on social media,” the expert said.

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ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. The young U.S.

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Leadership B2B Community Viral 398

Deirdre Breakenridge

MARCH 9, 2022

For me, leadership and ethics go hand-in-hand. Unfortunately, Richard is correct, the bad behavior is present, and it often goes unnoticed and also unquestioned. . .

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Ethics Leadership Video Social Media 433

Stern + Associates

MARCH 3, 2023

Know when to say “no” to help manage the costs of opportunities that present themselves. The post Leadership Through Influence: Takeaways from Zoe Chance appeared first on Stern Strategy Group. Deepening connections with our co-workers and clients is essential for effective relationship-building.

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Leadership Employee Policies Groups 62

PRSay

AUGUST 23, 2017

Below is a brief history lesson that explains why this is happening and what needs to be done at the upcoming PRSA Leadership Assembly (Oct. At present, the PRSA National Board has a geographic representation model. 7 in Boston) to solve the issue. Two questions that must be addressed immediately: Is this a shift away from Districts?

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Government Leadership Local Communications 109

PRSay

FEBRUARY 14, 2018

Three days before Christmas, I gave myself an exciting career present: I took the Examination for Accreditation in Public Relations and passed, earning my Accreditation in Public Relations (APR) certification. The end of a year-long study and learning process had come to a conclusion.

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Case Study Study Education Course 119

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

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Brand Branding eBook Advertising 323

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

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Leadership Social Media Creativity Ethics 59

Stern + Associates

JULY 3, 2024

Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to standout and grow. Collect and Share Success Stories: Regularly collect success stories, reflecting the impact of thought leadership promotion.

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How To Leadership Knowledge Base Internal 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For an imaginative PR team, this opens up new avenues presented by current media consumption trends. That engagement presents prime opportunities for branding and thought leadership. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

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Trends Mobile Twitter Consumer 320

PRSay

DECEMBER 7, 2016

It now is called the Panel Presentation. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. Previously, it was required that the Panel Presentation be conducted in person.

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Analysis Local Data Technology 60

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

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B2B How To Instagram Reddit 170

Melissa Agnes

JANUARY 11, 2017

What does the criminal charge against Volkswagen’s former executives mean for your leadership team? Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. A lot, potentially. I go into detail in this week’s #crisisready video. Click here to learn more.

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Leadership Crisis Crisis Management Video 100

Sword and the Script

OCTOBER 29, 2024

Panels tend to be easier to produce because they don’t require a presentation or too much extra work from the panelists. Sometimes teams have better success running moderate panel discussions around topics of interest to buyers. Here again, you can scale up over the course of time. You can get both volume and quality as the team improves.

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Marketing eBook Guidelines B2B 193

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

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Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. The agenda includes 20+ sessions mentioning AI either as the session’s overall theme or as a component. One to watch?

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Leadership Creativity Trends Resources 182

Prohibition

APRIL 15, 2020

If you’re looking to film thought leadership content during the lockdown, here’s our top tips to help you make your video look as professional as possible. Choosing the right background and lighting for your thought leadership video is key. This means that the way video is produced is changing rapidly from the norm.

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Film Leadership How To Video 62

Stern + Associates

SEPTEMBER 17, 2024

Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. Influence Business Growth and Sales Thought leadership directly impacts purchasing decisions.

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How To Leadership Media Training Internal 62

PRSay

JANUARY 29, 2018

Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

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Survey Ethics Leadership Course 134

PR for Anyone

APRIL 24, 2024

Luci Gabel is a professor at Georgetown University, keynote speaker, leadership coach, author, and podcast host. In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership. So, what are these basics? But there’s more to it than just physical health.

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Exercises Leadership Education Transportation 130

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

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Financial Video Consumer Data 166

Reputation Us

MAY 6, 2024

Personally, RepUs accurately captured my voice in all the CEO communications and presentations that I offer my staff, members and the communities we serve throughout the years.

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Leadership Reputation Community Communications 88

Onclusive

FEBRUARY 15, 2024

Anticipate where to develop your thought leadership content, 2. Anticipate where to develop your thought leadership content Identifying emerging topics : Social listening tools monitor conversations across social media platforms. From here, you can better craft thought leadership content that stands out in a crowded digital space.

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Trends Marketing Analysis Leadership 195

Inbound PR

OCTOBER 30, 2019

One of my favourite things to do is to give a presentation. In my first year of university, I had to present on a marketing project in front of the class - about 90 people - and I remember how nervous I was and how my nerves got the best of me. I love public speaking. It fills me with energy and it's the crowd that feeds me with it.

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How To Energy Groups Publicity 48

Maxim Behar

JULY 4, 2023

Because usually, my books are about leadership, PR communications, Marketing, in general about topics that are very narrowly focused. And so, I thought there would be interest for this book. As I said at the book launch, "Finally I get to write an interesting book too".

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Hotels Government System Meeting 52

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. So, it looks like we’re all going to have to sharpen our virtual event producing, presenting, and attendance skills for the foreseeable future.

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Conference Trade Shows Technology Video 310

PRSay

MAY 29, 2024

Historically, Asian Americans have been underrepresented in leadership roles within communications. Understanding the power of representation It’s no secret that representation matters and seeing fellow Asian Americans in leadership roles provides inspiration and validation. We belong in leadership and in the boardroom.

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Communications Leadership Community Groups 88

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

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Leadership Energy Corporate Conference 74

PRSay

MARCH 13, 2024

The original focuses on a program: AWC’s Certificate of Municipal Leadership (CML) program recognizes mayors and councilmembers for accomplishing training in five core areas. The Foundation of Wesley Woods will present the awards at their Heroes, Saints & Legends Gala on September 5, 2024.

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Energy Community Writing Training 173