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Honoring Dr. King’s Legacy: Lessons in Communication for Today’s Leaders

PRSay

As co-chairs of PRSAs Black Voices Affinity Group, we are constantly reflecting on how Dr. Kings leadership and legacy resonate in our industry today. Storytelling as a catalyst for change Dr. Kings speeches often featured vivid storytelling that brought the struggles of the civil rights movement to life.

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5 PR Trends for 2025: The Evolving Communication Landscape

The Proactive Report

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Authentic Storytelling Storytelling has evolved from a communication technique to a critical engagement strategy. Precision Audience Research Gone are the days of broad-stroke messaging.

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

We are creators, storytellers and writers. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership. Be authentic.

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Social Media Strategies for Gaming and Gambling PR: A Leadership Guide

5W PR

TikTok excels at reaching Gen Z audiences, while Instagram offers broader demographic reach and strong visual storytelling capabilities. million hours daily watching gaming content, presenting a significant opportunity for gaming brands. Platform selection should align with your brand’s goals and target demographic.

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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. The webinar is available for free to PRSA members. Keep it ethical.

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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. About its leadership?

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Preparing for a Crisis with Brand Storytelling

PRSay

Engaging your audience in a meaningful and authentic way, and you do that through effective brand storytelling. Brand storytelling has gone through an evolution , especially for PR professionals. For PR professionals, this presents both a challenge and an opportunity. Consider the brands that you trust most.