Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications.

B2B 319

B2B Company SMB Automotive 319

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For an imaginative PR team, this opens up new avenues presented by current media consumption trends. That engagement presents prime opportunities for branding and thought leadership. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

Trends 320

Trends Mobile Twitter Consumer 320

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 134

Storytelling Communications Survey Case Study 134

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Plan on expert talks, case study presentations, and practical workshops. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. We are intentional with our messaging.

Communications 77

Communications Nonprofit Storytelling Education 77

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 203

Publicity Marketing Advertising Advertising 203

Landis PR

NOVEMBER 4, 2024

Podcasts have emerged as a powerful tool for learning, offering insights from industry veterans and fresh perspectives on storytelling, strategy and relationship building. PRGN Presents The PRGN Presents podcast stands out as an invaluable resource for PR professionals seeking global perspectives on communications challenges.

Storytelling 52

Storytelling Analytics Leadership Trends 52

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 125

Energy Leadership Meeting LinkedIn 125

Stephen Waddington

JULY 16, 2021

It has become firmly aligned with leadership and executive management as a strategic management function. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Employee Crisis 199

5W PR

JANUARY 29, 2025

Our experience combined firsthand observations from the show floor with insights from the CosmoTrends Report, presented in collaboration with BEAUTYSTREAMS, which provided a curated look at the most forward-thinking beauty concepts debuting at the event. Lets build your brands next breakthrough moment!

Trends 78

Trends Storytelling Consumer Technology 78

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. This helps you internally and makes it easy to hire contractors for creative work.

Brand 104

Brand Branding How To Measurement 104

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. There are many metrics that can be used, but that doesn’t mean they should be used.

Measurement 195

Measurement Data Reputation Storytelling 195

Ishmael's Corner

APRIL 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. Techniques For Effective Business Communications. Needless to say, COVID-19 has changed the way people live, work and play.

Interviews 126

Interviews Storytelling Radio Communications 126

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”. Ben Stuart, CMO, Bank of the West. “I

Banking 199

Banking Marketing Measurement Meeting 199

Deirdre Breakenridge

JULY 10, 2019

Don’t know how to lead; they were just put into a leadership position and have no leadership skills. When there’s good communication there’s more understanding and empathy; kindness and caring are also present. Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk.

Ethics 177

Ethics Social Media Leadership Communications 177

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. I guess my parents knew best and I didn’t get the pony. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

Deirdre Breakenridge

APRIL 10, 2017

It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. Five years ago, no one expected their PR firm to have video storytelling capabilities. What are you going to call your firm? How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

Cision

MAY 19, 2017

This expanded role will allow Bialek to continue leading communication strategies across the client sector, while also developing the leadership of Konnect Agency. In order to keep up with the pace of the constantly evolving marketing industry, you need to be an active and present participant in it. How can brands keep up?

Consumer 226

Consumer Trends Agency Pitching 226

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. They both are storytellers. PR professionals and journalists have very similar skills.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

MARCH 13, 2024

The original focuses on a program: AWC’s Certificate of Municipal Leadership (CML) program recognizes mayors and councilmembers for accomplishing training in five core areas. The Foundation of Wesley Woods will present the awards at their Heroes, Saints & Legends Gala on September 5, 2024.

Energy 170

Energy Writing Community Training 170

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Authentic Storytelling Project. And, one of the best things about The Muse?

Blogging 170

Blogging Writing Creativity Storytelling 170

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Two social “Trenders” presented opposing views and kept the rest of us honest: Rachael Cobb and Sonia Mahnot. Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 181

Survey Marketing B2B Study 181

Cision

AUGUST 4, 2016

Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. The tone used in social media posts, for example, will differ from the one used in reports or presentations. To get you started, here are three factors to revisit before creating your next piece: Voice.

Brand 120

Brand Branding Guidelines Content Marketing 120

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 150

Survey Communications Measurement Internal 150

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. It presents significant growth opportunities but requires close attention to how the Prabowo-Gibran administration rolls out its vision.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” Top tactics in PR and comms.

Survey 140

Survey Measurement Public Affairs Storytelling 140

PRSay

OCTOBER 2, 2017

Nick Bell will be presenting a professional development session on Oct. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. This post is brought to you by Cision , a proud sponsor of PRSA. 10 at PRSA’s 2017 International Conference in Boston.

Data 144

Data How To Storytelling Analytics 144

Cision

JUNE 1, 2017

being called sweetie, or honey during client presentations). However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations.

Sports 245

Sports Agency Creativity Industry 245