Remove Leadership Remove Print Remove Writing
article thumbnail

The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession. Indeed, good thought leadership requires actual thought and actual leadership.

B2B 150
article thumbnail

How to Write a Communication Plan: Step-by-Step Guide for 2025

Prowly

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet.

Writing 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Pitch Trade Media: The 3 Dos and Don’ts

Prowly

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Observe their activities in various media channels.

Pitching 104
article thumbnail

Thoughts on Promoting Thought Leadership

Reputation Us

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders.

article thumbnail

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Or a correction be issued if it is in print.

article thumbnail

PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Entrants should definitely read the fine print in the rules/guidelines before entering. For info on how to write a winning award submission , see this earlier post. Who should I enter?

B2B 295
article thumbnail

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. They’ll cover: Brand Awareness & Thought Leadership. Lead Generation.