Remove Leadership Remove Privacy Remove Telecommunications
article thumbnail

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. PR tips for killer media lists.

Media 136
article thumbnail

The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

Yes, a device is installed in your car to track your mileage, which gives some people privacy concerns. Using “telematics” — a field that combines telecommunications with vehicular technology — safety metrics such as how fast you drive and how hard you hit the brakes determine your car-insurance rates. Enter pay-per-mile insurance.

Insurance 142