Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Create a cadence.

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Leadership How To Trade Shows Pinterest 98

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

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Conference Trade Shows Technology Video 310

The Hoyt Organization

FEBRUARY 13, 2025

Seizing the Opportunity How do you capitalize on the signing of a landmark trade agreement between the United States and Peru just weeks before one of the worlds largest mining trade shows? With this important development, PROMPER was preparing to exhibit at MINExpo, the mining industrys premier trade show in Las Vegas.

Trade Shows 52

Trade Shows Energy Tourism Internal 52

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Here is a mix of ways to find public speaking opportunities and online ones.

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ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

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Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Hosted panels are generally thought leadership and branding opportunities. Healthy panel attendance requires a lot of elbow grease. Avoid a sales pitch.

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Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. It’s expanded to include public affairs and government relations as the norm.”.

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Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

5W PR

APRIL 13, 2020

A byline is content on a publication that features the authors name. Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. The term “byline” is the part that shows the readers of an article who is the writer behind it. Create a Relevant Bylines.

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Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

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Publicity Industry Data Trade Shows 78

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 28% “peers/colleagues,”.

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B2B Trade Shows Survey Study 103

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

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ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. They want a story tailored for their needs or unique to their particular publication; in fact, they often want an exclusive. Yes, there’s a reason it’s called public relations.

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Trade Shows Agency Media Relations Interviews 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

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Technology Product Launch Crisis Management Case Study 78

Sword and the Script

SEPTEMBER 4, 2018

For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else. It’s oblivious to the trends, sentiment, and attitude shifts that have ebbed and flowed.

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Solo PR Pro

JUNE 8, 2021

She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I

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Sword and the Script

DECEMBER 30, 2017

In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. 3) The Future of Marketing Looks More like Public Relations. 7) How B2B Marketing Can Get More out of Trade Shows. 6) Thought Leadership Actually Requires Thought and Leadership.

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Blogging B2B Content Marketing Trade Shows 82

Garrett Public Relations

MAY 27, 2024

Entire publications are shuttering. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off. This image offers a snapshot of some larger media layoffs over the past 18 months.

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Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 71

Automotive Mobile Technology Trade Shows 71

PR Fuel

JULY 14, 2021

What you decide to write about can impact which publications will want your story, too. For example, you might want to announce an upcoming trade show or conference. When learning how to write press releases, take the time to consider which publications you want to send them to. Radio shows. Consider: Newspapers.

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Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

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Garrett Public Relations

FEBRUARY 12, 2020

The post 5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. They’ve done little or no content marketing, social media or […].

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Company Marketing Mobile Content Marketing 101

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. They are often the ones that drive real, lasting change and quickly gain influence.

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Marketing SEO Trade Shows Technology 74

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 88

Crisis Employee Trade Shows Local 88

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. This relations part of public relations. Putting together a simple process and recognizing those account managers that play along is a good way to get started. 5) Network at tradeshows and events.

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B2B Media eBook Interviews 82

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or trade shows. Target with content. To expand into other areas, demonstrate your credibility with content that serves their interest.

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Local How To Skype Trade Shows 41

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider. Pre-Internet, that was because print ad space was so costly. Now it’s because attention is scarce.

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Marketing B2B Print Technology 67

PR Fuel

JUNE 16, 2021

New leadership announcements . For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . They’ll know when to send your press releases to the right publications. Partnership announcements. Immediate release events might include breaking news.

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Content Marketing Trade Shows Product Launch Strategy 52

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Employees who feel limited in their ability to get credit for the work they do (especially thought leadership work like blogging), will eventually leave and go elsewhere.”.

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Blogging Employee Corporate Google 48

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Don't overlook the potential of strategic media relations/publicity outreach. This may seem a bit self-evident, but, in our experience, can be easily overlooked in the rush to start content promotion.

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Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

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Conference Trade Shows How To B2B 95

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 98

Automotive Mobile Trade Shows Engineering 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Do work backward.

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Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

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Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. Abbie Fink, Vice President & General Manager, HMA Public Relations , Phoenix, Arizona. “We PR isn’t just PR anymore.

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Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Theory and techniques of media training can be shared at all levels, we must democratize the competence of public speaking.”. Brand-to-brand collaboration.

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