Leadership and SMB - Public Relations Today

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

B2B

B2B Company SMB Automotive

2024 women in leadership: Challenges are fueled by a resurgence of traditional values, a widening leadership gap, and the need for DEI initiatives

Agility PR Solutions

APRIL 2, 2024

Despite intermittent progress, challenges for women for ascending to leadership positions in business continue to manifest.

Leadership

Leadership SMB Small Business Trends

Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

MAY 8, 2023

If you’re a B2B communications or marketing professional charged with making sure your brand is present in relevant conversations, or if you’re responsible for disseminating content or boosting engagement, consider these hashtags in your social media strategy: #ContentMarketing #DigitalMarketing #MarketingStrategy #B2BMarketing #BusinessDevelopment (..)

B2B

B2B Social Media Company SMB

Monday Roundup: Campaigns

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. How Your Organization’s CEO Can Use Social Media for Thought Leadership. Everything You Need to Know to Run a Successful SMS Marketing Campaign.

SMB

SMB Case Study Nonprofit Social Media

7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

JUNE 18, 2024

Think about a hypothetical software company that designed a product for the SMB space. I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. If they sold that product to an enterprise, chances are they will be dissatisfied. >>> Need an extra pair of hands?

B2B

B2B Government SMB Real Estate

Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

NOVEMBER 29, 2022

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. Brands putting customers in the center of consumer marketing.

Consumer

Consumer Trends SMB Marketing

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing

Marketing Content Marketing Data Social Media

Chat Recap: Social Media Routines

Solo PR Pro

MAY 14, 2015

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ).

Social Media

Social Media SMB Media Small Business

5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” What I love about this approach is that it feels natural to communication consultants and is one more way to demonstrate thought leadership. . In fact, according to a study from Animoto “76.5%

Video

Video Strategy SMB Marketing

21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing

Marketing Strategy Communications Publicity

Proactive PR Versus Reactive PR: Which Should You Focus On?

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey

Survey Publicity Marketing Small Business

Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business

Small Business SEO Writing Publicity

6 Essential Points to Ponder As You Plan PR and Content Initiatives

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends

Trends Marketing Publicity Small Business

How to Use Outside-the-Box PR Ideas to Attract More Media Attention

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To

How To Media Trade Shows Publicity

Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business

Small Business SEO Writing Publicity

Public Relations Today

In Praise of Trade PR For B2B Companies

2024 women in leadership: Challenges are fueled by a resurgence of traditional values, a widening leadership gap, and the need for DEI initiatives

Trending Sources

Leveraging Hashtags on Social Media: Why and How for B2B Companies

Monday Roundup: Campaigns

7 ideas explaining why the B2B SaaS sector is sluggish right now

Spilling the Tea: 5 Consumer Marketing Trends to Watch

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Chat Recap: Social Media Routines

5 Ways to Use Video in your Marketing Strategy

21 Influencers Share Stellar Advice for Digital Marketing in 2021

Proactive PR Versus Reactive PR: Which Should You Focus On?

Writing for SEO – How Important Is It For Your Small Business?

6 Essential Points to Ponder As You Plan PR and Content Initiatives

How to Use Outside-the-Box PR Ideas to Attract More Media Attention

Writing for SEO – How Important Is It For Your Small Business?

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