ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

Leadership 149

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Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders.

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Software Case Study Advertising Advertising 149

Onclusive

AUGUST 24, 2020

By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors. Patrick also architected PR Attribution , the ability to tie earned media coverage directly to tangible outcomes.

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ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

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Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. Follow him on Twitter @cglynch.

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Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

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Flack's Revenge

MARCH 9, 2021

In my first installment, I mentioned companies that parlayed core technologies into market leadership – like Cisco, with routing tech, Google, with Page Rank, and others. Check out the good folks at Category Design Advisors and Play Bigger ; two consulting firms who can help your company turn your core tech into market leadership.

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Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. Besides, from an organizational behavior standpoint, if you incentivize references, you might get more of them than sales.

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Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

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Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. These features add to the list of AI use cases in PR software. She’s also held leadership roles at Edelman, Burson-Marsteller and Deloitte.

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Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

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Onclusive

OCTOBER 23, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Skills/Attributes.

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Sword and the Script

JANUARY 28, 2025

Her words were posted to the Moz blog, which makes software tools for SEO. Google CEO Sundar Pichai expressed concerns over this with his leadership team, according to reporting. Shes a reputable consultant in the search engine optimization ( SEO ) world. At least not like we once did.

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ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

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Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach.

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Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The flip side is the PR software company focused on margins first, and perhaps invest in margins. Approachability.

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5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

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Content Marketing Marketing Storytelling Analytics 78

PRSay

NOVEMBER 25, 2024

Recruiters spend mere seconds on each résumé if HR software identifies yours as a match, so make yours count. Generic résumés won’t stand out. Tailor your resume with keywords that match each role and include a professional summary. Polish your materials using AI tools, but personalize each version, and save it as “FirstLastName.”

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Onclusive

JUNE 21, 2017

We’re not mechanical engineers or software engineers, and we don’t need to be,” she said. The best PR professionals “walk the walk” in the sense that they understand the power of raising their own thought leadership profiles, so they can demonstrate best-case scenarios to their clients and customers: the C-suite. That’s all.

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Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. Even so, the company had plans to get into the software business. It went out and acquired a dozen different software products. It brought in experienced software executives who knew how to build a software business.

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ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter?

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Onclusive

JANUARY 4, 2022

The merger brings us scale and ambition for global leadership. Last year STG made clear its intention to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence.

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ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s say we’re launching a new type of supply chain software for manufacturers. At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading.

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ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. A testimonial video about a business devastated by a ransomware attack can be very compelling where it counts – when targeted properly to the IT decision-maker for cybersecurity software. PR content offers depth, credibility.

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ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. Aspirational or emotional?

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Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Digital Sales and Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020.

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5W PR

NOVEMBER 18, 2024

In the competitive landscape of Software-as-a-Service (SaaS), customer retention is a critical metric for long-term success. Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform.

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5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities.

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Crisis Crisis Management Technology Exercises 78

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Prowly was acquired by the SEO software vendor Semrush in 2020. Samantha founded a PR workflow software product called PRGloo. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too.

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ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. B2B companies can engage and attract followers through educational and entertaining content. Cultivate media and influencers.

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ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. For example, if a new marketing software wants to attract more upwardly mobile marketing managers, it may design a survey on how millennials feel about location-based ads.

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Storytelling Data Data-Driven PR Infographics 189

Prowly

FEBRUARY 3, 2025

Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. With the right PR software, you can see how many journalists are reading, opening, and publishing press releases about you.

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NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. So we’d greatly value a review on G2 here.

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Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. As I’m prone to say, thought leadership actually requires thought and leadership. You wind up paying through the teeth – 1.5x-3x

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Content Marketing B2B Marketing How To 200

Agility PR Solutions

DECEMBER 21, 2022

Over the last few years, Agile practices have extended beyond software development and the IT team into other business units such as marketing and HR. The post 2022 State of Agile: Adoption spreads to marketing, but lack of leadership is limiting its success appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” That’s because it’s an easy way to imply leadership status without making a claim that might be disputable. In some cases it’s understandable, or even necessary.

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Real Estate Software Leadership Advertising 225

Sword and the Script

APRIL 4, 2023

Answers from 13 PR software executives AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used An “Interview” with ChatGPT: What is Public Relations? You can find the podcast on the Fusion PR blog , Spotify and also on YouTube. How has PR Changed?

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