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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently - Strategy

As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced. It’d end up being the greatest television steal of all time. sports producers had lost the plot, so he rethought how to televise football from the ground up.

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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast).

Agency 401
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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

To show leadership during a serious crisis situation. A skilled corporate communications head will use the inherent news value of the change to generate media airtime, op/ed space, or owned content to communicate the company position, manage the transition, and pave the way for a new era of leadership. To signal a cultural shift.

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories. “I realized how incredibly important it was to inform the public,” he said.

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

Gwen Ifill A respected journalist and news anchor, Gwen Ifill broke barriers as one of the first Black women to host a nationally televised public affairs program, Washington Week. Smith continues to influence the industry through her leadership, mentorship, and groundbreaking approach to navigating public crises.