article thumbnail

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

article thumbnail

What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently - Strategy

As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced. It’d end up being the greatest television steal of all time. sports producers had lost the plot, so he rethought how to televise football from the ground up.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast).

Agency 401
article thumbnail

Thought Leadership Didn’t Kill the Management Guru. The Internet Did.

Cision

But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” Or a television newscaster with the cultural stature of Walter Cronkite? Thought leadership is not about rehashing someone else’s ideas.

article thumbnail

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

To show leadership during a serious crisis situation. A skilled corporate communications head will use the inherent news value of the change to generate media airtime, op/ed space, or owned content to communicate the company position, manage the transition, and pave the way for a new era of leadership. To signal a cultural shift.

article thumbnail

ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories. “I realized how incredibly important it was to inform the public,” he said.

article thumbnail

From Top Chef to Culinary Trailblazer: Carla Hall’s Inspiring Journey of Passion and Perseverance

PR for Anyone

Carla used her platform to champion these ideas, particularly through her cookbooks, television appearances, and public speaking engagements. Conclusion: A Legacy of Love and Leadership Carla Halls journey is an inspiring testament to following ones passion, embracing challenges, and staying true to oneself.

Industry 130