ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now is the time to grab vacated speaking slots.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Don’t advertise your brand.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media. Here are some of the most common. .

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 258

Strategy Trade Shows Case Study Course 258

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Real effort into digital and social. Semi-controlled chaos. Many platforms for collaboration. “It’s

Communications 119

Communications Crisis Internal International 119

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 28% “peers/colleagues,”.

B2B 98

B2B Trade Shows Survey Study 98

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 71

Automotive Mobile Technology Trade Shows 71

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

SEPTEMBER 4, 2018

For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else. It’s oblivious to the trends, sentiment, and attitude shifts that have ebbed and flowed.

Industry 71

Industry Marketing Trade Shows Leadership 71

Communications Conversations

DECEMBER 13, 2018

They’re assuming leadership positions and influencing budget decisions. Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing. They’re the people in charge. They are CMOs, VPs and directors.

Communications 106

Communications Newspapers Trade Shows Sports 106

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoffman Agency

MARCH 6, 2024

to enter leadership roles. As I spoke to the women in the room about what the group entailed, they proudly shared how the company was investing in diversifying its hiring, improving its gender ratios and mentoring women to enter senior leadership. Companies in the West should absolutely be prioritizing this as a key issue.

Handbook 36

Handbook Trade Shows Employee Nonprofit 36

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Look for industry conferences, trade shows and associations. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100

Solo PR Pro

JUNE 15, 2017

On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How do you handle prospect who says “yes” then project stalls?

Trade Shows 40

Trade Shows Conference Leadership Internal 40

Solo PR Pro

JUNE 8, 2021

It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. Your Brand is Not the Hero…Your Customer is the Hero. Give our services a try.

B2B 66

B2B Trade Shows Survey Study 66

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To 95

How To Media Trade Shows Publicity 95

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Focus your attention on people who hold leadership positions. Start by creating a list of events and accomplishments that have occurred in the past six months. Consider the next six months, too. Instead, make sure the quote adds something.

Writing 96

Writing How To Media Guidelines 96

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 74

Strategy Trade Shows Case Study Course 74

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. They are often the ones that drive real, lasting change and quickly gain influence.

Marketing 74

Marketing SEO Trade Shows Technology 74

Contently - Strategy

SEPTEMBER 10, 2020

Then there’s the external content marketing and product marketing piece of it, where it’s a combination of thought leadership and educating our clients on how to get the best out of our platform and solutions set, which I think is just as important. We can’t do trade shows, can’t do in person events.

Branding 102

Branding Brand Marketing Facebook 102

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or trade shows. To expand into other areas, demonstrate your credibility with content that serves their interest.

Local 41

Local How To Skype Trade Shows 41

PR Fuel

JUNE 16, 2021

New leadership announcements . For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . Partnership announcements. Otherwise, consider whether or not you want to schedule the press release for immediate release. Immediate release events might include breaking news.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Today, it’s a vaccination site.

Crisis 87

Crisis Employee Trade Shows Local 87

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations. Manufacturing PR clients are some of my favorites to work with.

Publicity 78

Publicity Industry Data Trade Shows 78

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. Putting together a simple process and recognizing those account managers that play along is a good way to get started.

B2B 76

B2B Media eBook Interviews 76