ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 100

Trade Shows B2B Conference Marketing 100

Rock the Status Quo

MAY 18, 2015

Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out! And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Don’t forget webinars, podcasts & other ONLINE speaking opportunities in your #PR plan! Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Webinars became a big thing. And one more key element – the importance of live events. Then it went through a down period in the dot-com tech bust era, and especially after 9/11 when no one wanted to travel.

Marketing 67

Marketing B2B Print Technology 67