Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

Leadership 188

Leadership B2B Marketing Study 188

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. However, finding and training influential leaders can be a significant challenge for many organisations. The bad news?

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Leadership Training Employee Media Training 52

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. The post 2020 media training—10 tips for developing effective spokespersons appeared first on Agility PR Solutions.

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Media Training Training Media Print 120

Ishmael's Corner

JUNE 18, 2019

Several of our account folks recently attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The post Lessons from Training on Becoming a People Manager appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Training Storytelling Communications Publicity 132

Deirdre Breakenridge

DECEMBER 22, 2015

Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training. For me, leadership is not about what you say you’re going to do or your process to get there. … Read more.

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Leadership Twitter Interviews Training 150

PR News

JULY 25, 2019

At Flowery Branch, GA, about one hour’s drive from Atlanta, DJ Durkin is watching the Atlanta Falcons football team train. The post Boeing: Unhealthy Leadership Leads to Crisis Mismanagement appeared first on PR News Blog. Under the warm southern Sun, Durkin’s monitoring the club’s special teams and… Continued.

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Leadership Crisis Training Blogging 94

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Check out Brad’s media training company: Phillips Media Relations.

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Training Crisis Media Training Crisis Management 113

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

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Brand Branding eBook Advertising 323

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

Melissa Agnes

MARCH 15, 2017

So what’s the best way to go about training your team to have the crisis management skills required for successful crisis management in this day and age? The post What’s The Best Way To Train Your Staff To Be Crisis-Ready? How to work together to successfully manage the crisis. Click here to learn more.

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Training Crisis Crisis Management Leadership 100

PRSay

JULY 19, 2024

Be intentional about training. I’ve read that sprinter Noah Lyles trains for five hours a day. Leadership coaching at any career level is a worthy investment that helps us achieve our full potential, benefiting us as individuals as well as the teams we lead. Have you ever seen a world-class athlete without a coach?

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Sports Training Leadership LinkedIn 167

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. The post Thoughts on Promoting Thought Leadership appeared first on LTPR.

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Leadership Print Training Radio 83

Onclusive

AUGUST 9, 2021

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Executive Thought Leadership.

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Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.

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Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 13, 2024

The original focuses on a program: AWC’s Certificate of Municipal Leadership (CML) program recognizes mayors and councilmembers for accomplishing training in five core areas. Soon Georgia communities will have one million more trees, thanks to … Write about people, not about things. Sheltered the homeless.

Energy 170

Energy Community Writing Training 170

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Employee Reputation Hotels 71

Onclusive

JUNE 17, 2021

Onclusive invented, trademarked and perfected PR Attribution over the past decade with the largest AI-driven data-set and trained machine learning models. Extending our partnership globally further cements MSL’s leadership in “influence impact” and competitive advantage in comms tech.” Bryan Pedersen, Chief Innovation Officer, MSL U.S.

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Groups Data Measurement System 370

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

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Leadership Social Media Creativity Ethics 59

Wadds Inc.

OCTOBER 19, 2023

Most managers are promoted without any formal training. Good management and leadership make a big difference to organisations contributing to productivity, innovation, staff retention and overall business performance. It found more than four-fifths of managers had no formal management training when starting their role.

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Training Survey Employee Leadership 111

Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). So, how do you train a spokesperson? The First Spokesperson Training.

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Training How To Video Corporate 52

Stern + Associates

SEPTEMBER 17, 2024

Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. Influence Business Growth and Sales Thought leadership directly impacts purchasing decisions.

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How To Leadership Media Training Internal 62

The Hoyt Organization

JULY 22, 2024

Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 78

Media Training Ethics Media Training 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. But ChatGPT isn’t the alpha in this relationship.

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Data-Driven PR Training Tools Data 212

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

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Training Employee Company Analytics 60

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

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Product Launch B2B Industry Case Study 78

Stern + Associates

AUGUST 15, 2022

The post Train Your Brain to Apply “Longpath” Thinking appeared first on Stern Strategy Group.

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Training Public Affairs Ethics Groups 62

Prohibition

MARCH 27, 2020

Huthwaite International thought leadership podcast: Mastering Negotiations. In addition, they wanted to demonstrate their expertise and consolidate their credibility as industry leaders, to ultimately become the natural choice when choosing a training provider in sales, negotiations and behaviour change.

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Leadership Exercises Trends YouTube 62

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

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Energy Leadership Meeting LinkedIn 125

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Melissa Agnes

FEBRUARY 22, 2015

This episode of The Crisis Intelligence Podcast discusses: How to convey leadership immediately upon walking into a room – or up to a podium. Why this type of mastery needs to be incorporated as part of your crisis preparedness strategy and training. and how they impact crisis leadership. Subscribe: iTunes | Stitcher.

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Leadership Crisis Crisis Management Training 113

Sword and the Script

OCTOBER 29, 2024

Academia often structures undergraduate training around them. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. The trade publications often focus their reporting on them. Award programs usually center on campaigns too. The results? Campaigns sometimes become the foundation of marketing activity.

Marketing 191

Marketing eBook Guidelines B2B 191

PRSay

SEPTEMBER 7, 2016

The results present a less encouraging picture regarding the availability of ethics training in the workplace. A previous study in 2010 with a comparable sample size of PRSA members found 52% of the respondents reported that their employers did not provide ethics training (Lee & Cheng, 2012), and 63.4% References.

Ethics 60

Ethics Training Education Journalism 60

PRSay

DECEMBER 21, 2020

But it’s never too soon to develop leadership skills. And having followers is a hallmark of leadership. Many leadership experts believe that, rather than trying to motivate team members, we should inspire them to motivate themselves. Devote 30 minutes a day to reading one of the wide variety of available books on leadership.

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Leadership Conference Training Data 187

Wadds Inc.

AUGUST 13, 2024

Diversity and inclusivity training should be mandatory for everyone working in the industry. The Chartered Institute of Public Relations (CIPR) has established a good model with mandatory ethics training for practitioners who complete annual continuous professional development.

Publicity 98

Publicity Ethics Training Corporate 98

PRSay

JANUARY 19, 2024

Among C-suite executives surveyed, 58% said their organizations continue to provide training and professional development opportunities to diverse employees. More than half (55%) said they are promoting diverse employees into leadership positions. Find DEI resources from PRSA here.

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Survey Employee Leadership Training 94

5W PR

OCTOBER 14, 2024

Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. Media Training Providing media training to key personnel ensures preparedness for handling media inquiries. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Marketing 78

Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Executive Thought Leadership. Writing/Editing of Miscellaneous PR Assets.

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Media Training Crisis Communications Conference Training 397