PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

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Pitching Television Media Real Estate 130

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

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How To Instagram Social Media LinkedIn 198

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. Last summer we started to update our LinkedIn profile and really focus on our connections.

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Pitching Instagram Viral Facebook 120

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. LinkedIn : 56.4% Essentially, we know how to successfully place our clients’ stories.

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Marketing Pinterest Radio Instagram 90

Bianchi Biz Blog

JANUARY 16, 2025

To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well.

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Print Marketing Instagram Newspapers 100

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). Others will want to jump in with ill-advised pitches.

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Crisis Pitching Airlines Technology 199

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. LinkedIn has groups for almost any type of business, interest, or profession. Look for local groups on MeetUp.

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Small Business Fashion Groups Local 213

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Be grateful.

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Nonprofit Local LinkedIn Big Data 160

Sword and the Script

OCTOBER 24, 2023

Consider starting with trade and local or regional media while you ramp things up with your business. If you pitch something to a reporter and they bite? You are sending the right pitches Too sale-sy, too long, irrelevant, poor subject line, bad timing, not differentiated enough….there Yes, reporters are human.

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Pitching Newspapers Report Local 159

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

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Digital PR Pitching Study Google 62

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Upload the article to your LinkedIn page. Before you share coverage, you need to get coverage.

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LinkedIn Pitching Journalism Interviews 120

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Scan LinkedIn; comment on a post where a friend got a new job; make a post promoting a Talking Points Podcast episode we just completed the previous day. 10: 17 a.m.: 10: 28 a.m.: 10: 41 a.m.:

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Social Media Media LinkedIn Tourism 157

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. He thinks Twitter is especially useful for PR professionals to find appropriate journalists to pitch.

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International Internal Media Pitching 153

PR for Anyone

NOVEMBER 3, 2021

When pitching the media, or even sitting in a listing appointment, what makes you stand out? Write a LinkedIn profile that highlights what you do for your clients. Create great content about the local market. What makes you the peanut butter fudge mocha flavor of ice cream versus the usual, average vanilla? Vanilla is easy.

Real Estate 130

Real Estate Local LinkedIn Social Media 130

Landis PR

JANUARY 28, 2025

Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team. Platforms like Instagram, LinkedIn, and others allow you to share educational content, promote services, and engage in real-time conversations.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. Make news with opinion or behavior surveys.

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B2B Pitching Case Study Local 147

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Come over to LinkedIn and share the details!!

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Pitching Local Trends Interviews 100

Shift Communications

SEPTEMBER 19, 2014

Regardless, start making a list of professional societies, industry organizations and local groups that sponsor events. Are you a member of your local college alumni chapter? Stepping out of your comfort zone and practicing that all-important elevator pitch? Does your company have a networking calendar?

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Local Meeting Pitching Industry 159

Sword and the Script

APRIL 21, 2020

Ned also offers a one-paragraph pitch – this is a chance to pitch yourself one paragraph in the newsletter. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. LinkedIn: [link] 41. It’s first-come-first-serve. Indeed: [link] 43. Zip Recruiter: [link] 44.

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Publicity Communications Local Resources 123

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Some podcast audiences are even larger than local broadcast markets. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

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Media Relations Publicity Media Blogging 136

Bianchi Biz Blog

JULY 15, 2024

What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers. Please don’t pitch something and then go M.I.A. You can follow David on Twitter and LinkedIn. Any pet peeves with PR people?

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Meeting Media Interviews Pitching 97

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. Brands pitching their products right in the feed. These are the “Big Four” of the social media marketing world.

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Social Media Reddit Pinterest Communications 121

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. This approach gives many more cities and publications to pitch.

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Study Pitching How To Local 62

5W PR

OCTOBER 11, 2023

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. These insights can be invaluable for refining PR strategies.

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Publicity Internal International Resources 103

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Once the alerts start coming in, jump to step 4.

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Digital PR Pitching Radio Google 118

Landis PR

OCTOBER 11, 2021

To reach a large, diverse audience of attendees and promote the event and its safety messaging, LCI and Velodyne created content for various channels, including the company website and messages for all social media channels (LinkedIn, Twitter, Facebook). Related articles: How to Create Special Events People Will Love Entrepreneur.com.

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Local Newspapers Sports Video 98

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

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Local How To Skype Trade Shows 41

PRSay

MAY 21, 2019

Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . Reach out to your media contacts when you aren’t pitching a story just to see if they need anything. You had a lot to say on this topic!

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Writing Meeting Conference Local 154

Bianchi Biz Blog

JUNE 3, 2024

In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school. What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something.

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Meeting Media Training Automotive 97

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Connect on LinkedIn by saying you’ve read or watched their work and you welcome the opportunity to connect.

Social Media 78

Social Media Media Local Pitching 78

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

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Media Relations Pinterest Media Newspapers 79

PR Fuel

JANUARY 17, 2022

Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. Where you wish to use a newspaper, pitch your story at least three weeks in advance, while for magazines, you need to do so up to six months beforehand.

Radio 105

Radio Writing Local Newspapers 105

Public Relations Sydney

NOVEMBER 16, 2014

Identify and reach out to key journalists Developing a relationship with at least one journalist at each major news outlet in your local area is an excellent start. Getting to know the reporters at your local paper or the producer at the local TV news desk are excellent ways to ensure consistent media coverage for your business.

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Local Social Media eBook Meeting 90

Sword and the Script

DECEMBER 19, 2017

3) You are active in the local startup and tech scene in Atlanta, through groups like the Atlanta Tech Village. 4) Atlanta is carving out a name for itself in financial technology (fintech), cybersecurity, and marketing technology (martech) which is great locally. And we don’t want to leave out Pitch Practice: Over 4.5

Marketing 76

Marketing Local Pitching Blogging 76

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. What Is a Press Release?

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How To Ethics SEO Writing 98