ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Forty-six percent use the platform – more than the 33% who use LinkedIn. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases.

B2B 344

B2B Facebook LinkedIn Small Business 344

Deirdre Breakenridge

NOVEMBER 11, 2014

To prepare for the #PRLab chat, consider the following prompts: Some clients want to be on every social media platform. Others consider blasting news releases good media relations. Many nonprofit clients need strategies that encompass both public relations and advertising.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Remote PR Jobs

FEBRUARY 25, 2025

Whether youre trying to improve your brand or learn from cases in public relations strategy, these examples will guide your efforts. Thought Leadership: Look at experts, their pages on LinkedIn and guest blogs. Media Mentions & Case Studies: Look at successful PR campaigns to see how strategic messaging shaped public perception.

Strategy 155

Strategy How To Crisis Management Crisis 155

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

Business Wire

MARCH 31, 2021

As part of our recent global media survey, we asked journalists to share their social media platform preferences. While Facebook, Instagram, LinkedIn, Reddit, Snapchat, TikTok, Twitter, and WeChat, among others, made the list, the top three platforms being used are Twitter (76%), LinkedIn (66%), and Facebook (53%).

Survey 276

Survey Social Media Reddit Media 276

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? Gather as much information as you can beforehand.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Bianchi Biz Blog

NOVEMBER 7, 2024

Once you master these steps, confidence and comfort will build, allowing you to see the real value of media relations. And that holds true for your LinkedIn, X and Facebook posts as well. But like so many things in life, preparation and process are key! Be on the Same Page. Also don’t speculate about hypothetical situations.

Interviews 89

Interviews Media Print Report 89

PRSay

MAY 23, 2018

Doreen Clark, MBA, is a director of public relations for SmartBug Media , helping companies increase visibility, boost credibility and promote their thought leadership. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

Media Relations 136

Media Relations Publicity Media Blogging 136

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. Interact on social media. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. One of the best ways to do this is by being the first to offer a spokesperson’s thoughts for newsworthy stories.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

APRIL 18, 2022

Or, if you don’t have the best email address or want to get a conversation going, it can be a good idea to reach out on social media – usually Twitter or even LinkedIn. Our role as media relations reps is to smoothly hand over information in an effective and timely way.

Pitching 323

Pitching Report Twitter LinkedIn 323

Deirdre Breakenridge

APRIL 10, 2017

Sure, most PR pros have thousands of LinkedIn connections. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media. You can find her on Twitter and LinkedIn. Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations. Connect with potential clients and engage with their content.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. Plus, they can share insights and experiences that help strengthen media relations and position the PR team as an essential resource for editorial.

Trends 333

Trends Industry Government Data 333

Rock the Status Quo

AUGUST 11, 2014

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. I’d also suggest adding social media feeds to it. Comments I expanded on this a bit more on LinkedIn –.

How To 242

How To Survey Resources Social Media 242

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

How To 78

How To Media Case Study Technology 78

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. While media relations remains a primary task for PR professionals, artificial intelligence now ranks as a higher priority, the report finds.

Study 155

Study Survey Pitching Resources 155

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. While media relations has always required a great deal of skill, hard work, and luck, in many ways it was pretty simple.

Media 268

Media Data Google Report 268

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 88

Survey Media Relations Report Media 88

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Hosted by co-founder of LinkedIn, Reid Hoffman, Master of Scale sets out to describe and prove theories that explain how some of the best entrepreneurs succeed. Master of Scale. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Twitter 405

Sword and the Script

SEPTEMBER 18, 2018

Your favorite social media site is… Twitter for research and LinkedIn for building connections. You can connected with Rachael on LinkedIn or Twitter. LinkedIn: How will 280 characters on Twitter impact our message? LinkedIn: Your Resume is Your Brand. Want to be interviewed for the Off Script series?

Media Relations 75

Media Relations Media Insurance Insurance 75

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Stern + Associates

AUGUST 23, 2024

Conduct a brief audit to assess their current presence and provide tailored recommendations for enhancing their LinkedIn profile and the topics they’re discussing. Provide Social Media or Content Training LinkedIn is an important platform for executives to establish their personal voice and connect with key audiences.

Strategy 127

Strategy Training LinkedIn Resources 127

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Links to your guest’s website, LinkedIn and Twitter also offer a better understanding of how they might interview. Doing the work to guide the podcast host toward accepting your guest can mean all the difference between your pitch being accepted or rejected.

Pitching 350

Pitching Interviews B2B Leadership 350

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. LinkedIn : 56.4% Facebook Messenger : 57.8% of internet users between 16-64 in France.

Marketing 90

Marketing Pinterest Radio Instagram 90

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Deirdre Breakenridge

MAY 23, 2017

Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media. You can find her on Twitter and LinkedIn. She lives in Chicago with Brad, her significant other, and their chihuahua Henry.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

JULY 28, 2023

Fragmented news landscape The limited media landscape is partially driven by how fragmented news consumption is for the sales audience. and LinkedIn. Sales-related topics just aren’t sexy to *most* media. Many get updates and insights from podcasts, guest articles in mainstream business publications like Forbes and Inc.,

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another. Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags.

Social Media 344

Social Media Media B2B Leadership 344

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. My personal media relations motto is “no means maybe.” What do you like least?

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Sword and the Script

MARCH 14, 2023

PRophet employs about 10 people at this time according to the company’s LinkedIn page and website. The company began developing the product in 2020 and went to market in 2021 with its predictive AI. In March of 2023, it added generative AI to its software.

Software 87

Software Media Relations Media Pitching 87

Bianchi Biz Blog

DECEMBER 5, 2024

The most popular social media channels in Ireland YouTube : 4.02 million users in 2023 LinkedIn : 2.70 Last year, Cullen Communications attained B-Corp certification, signifying that the agency meets the highest standards of ESG performance. million “members” in 2023 Facebook : 2.50 million users in 2023 Instagram : 2.30

Radio 83

Radio Sports Marketing Local 83

Cision

APRIL 18, 2017

Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts. This gives Google enough time to crawl your site and begin to identify it as an authoritative source on your topic.

Exercises 198

Exercises Google Writing Blogging 198

Cision

JUNE 22, 2017

Alison Welz is the Executive Director of Strategy as well as oversees the media relations, distribution and broadcast analytics teams at MultiVu. Connect with her on LinkedIn. Alison is based in Austin, TX. The post 4 Keys to Distributing Public Service Announcements appeared first on Cision.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 157

Twitter Survey Journalism Social Media 157