Sword and the Script

OCTOBER 24, 2023

If you pitch something to a reporter and they bite? You are sending the right pitches Too sale-sy, too long, irrelevant, poor subject line, bad timing, not differentiated enough….there there are so many reasons a pitch doesn’t land. there are so many reasons a pitch doesn’t land. Yes, reporters are human.

Pitching 159

Pitching Newspapers Report Local 159

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. Newspapers and television are for old people. TikTok is almost bigger than LinkedIn and Twitter combined with 800 million monthly active users. Here are the notes from a recent brainstorm.

Pitching 79

Pitching Agency Creativity Guidelines 79

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Scan LinkedIn; comment on a post where a friend got a new job; make a post promoting a Talking Points Podcast episode we just completed the previous day. 10: 17 a.m.: 10: 28 a.m.: 10: 41 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Bianchi Biz Blog

JULY 15, 2024

I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers.

Meeting 97

Meeting Media Interviews Pitching 97

Bianchi Biz Blog

MAY 6, 2024

I joined my university’s newspaper as a reporter in 2018. What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. Automated pitch emails for stories that don’t concern my brand. However, I am much more active on my LinkedIn.

Meeting 88

Meeting Media Pitching Newspapers 88

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 183

Survey Marketing B2B Study 183

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. For additional pre-event news, we created and pitched two pre-Safety Summit announcements: . Photo courtesy of Pixabay. By Robin Carr, LCI.

Local 98

Local Newspapers Sports Video 98

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. When we talk about the media, we think of newspapers, magazines, TV, and radio. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times.

Data 78

Data Newspapers Analytics Measurement 78

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. You can use social media platforms, Google, LinkedIn, and online directories to build your list. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Journalists receive hundreds of pitch emails daily.

How To 105

How To Guidelines Writing Pitching 105

Bianchi Biz Blog

OCTOBER 5, 2020

Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you? If they did, I think they would be far more mindful of who they pitch. Finally, don’t promise your clients coverage. But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? And that’s just Twitter, you can follow a similar process for LinkedIn?—?they brilliant?—?that’s that’s great.

Retail 169

Retail International Internal Twitter 169

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. It could be a way to cut through the clutter since reporters are deluged with pitches. Don’t dangle “exclusive” for a mediocre idea.

Survey 114

Survey Industry Leadership Study 114

PR Fuel

JANUARY 17, 2022

Where you wish to use a newspaper, pitch your story at least three weeks in advance, while for magazines, you need to do so up to six months beforehand. There are helpful tools that can help you find missing information on the internet, such as contacts’ emails on LinkedIn. Stay on Top of Your PR Distribution Strategy.

Radio 105

Radio Writing Local Newspapers 105

Landis PR

MARCH 20, 2023

They also plan to spend more time on YouTube, LinkedIn, and TikTok, indicating the growing importance of these platforms for media outreach. Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach.

Journalism 52

Journalism Newspapers YouTube Twitter 52

Bianchi Biz Blog

NOVEMBER 14, 2022

I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick. What advice do you have for PR people that want to pitch you? Y ou can follow Bob on social media on Twitter & LinkedIn.

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

AUGUST 21, 2023

I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. What advice do you have for PR people that want to pitch you? You can follow Mary on LinkedIn and Twitter.

Meeting 72

Meeting Automotive Engineering Journalism 72

PR Fuel

DECEMBER 14, 2021

Knowing when and how to pitch media members is key to securing coverage. This includes magazines, newspapers, TV channels, and their websites. If you can’t locate them, you can also look on LinkedIn or give them a call. Our Tips for Effectively Sending Press Releases. Create a Media List.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time.

Meeting 59

Meeting Automotive Transportation Media 59

PR Fuel

JULY 1, 2021

Newspapers. You can use tools like Google, LinkedIn, and other social media platforms to develop your list. Create Your Pitch. When developing your press release submission, a killer pitch is essential. You can use email to send your pitch to the journalists on your list. Social media influencers.

Guidelines 85

Guidelines Pitching Analytics Social Media 85

Engage PR

OCTOBER 3, 2018

Setting media coverage aside, our engaging LinkedIn posts on the award wins secured more than 55,000 views in total. In addition, we communicated the views of one of Scotland’s leading insolvency experts through newspaper and magazine articles, including the prestigious CA magazine.

Newspapers 60

Newspapers Engineering Energy Software 60

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. Increasingly, larger PR consultancies won’t be up against the usual suspects at pitch, it’ll be full service agencies covering a number of disciplines.

SEO 120

SEO Engineering Content Marketing Google 120

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. What advice do you have for PR people that want to pitch you? LinkedIn: Sara Jensen.

Meeting 74

Meeting Media Engineering Journalism 74

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). ” And yes, Cheddar is that media outlet that posts those crazy videos on LinkedIn (see below–robot gardens are a thing!). I want to be in the Wall Street Journal. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 104

Marketing Google Newspapers Print 104

PR Fuel

MAY 13, 2021

You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Journalists receive hundreds of PR pitches every day. The journalist can transition from reading your pitch to reading your press release.

How To 89

How To Pitching Writing Social Media 89

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . PR has had to adjust to the 24/7 media channels, and you can find most media on Twitter, Facebook, Instagram, LinkedIn, and TikTok.

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

AUGUST 22, 2024

Platforms like Facebook, Instagram, X, TikTok, and LinkedIn are popular, with a growing emphasis on visual content shared through Instagram and YouTube. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. The number of online newspaper readers has also decreased to 30.5%

Fashion 70

Fashion Automotive Marketing Public Affairs 70

MaccaPR

JULY 8, 2015

You served as, according to your LinkedIn profile , Ventura‘s “speechwriter, ghost writer, publicist, photographer and a spokesperson." I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. Here’s My Dinner with LeBeau: 1.

Interviews 48

Interviews Radio Journalism Newspapers 48

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Sometimes the reporter has his own posts within the site of his newspaper or magazine—anecdotal bits that will help you learn about, well, what he or she knows or is interested in. your key reporters blog?

Report 40

Report Pitching Google LinkedIn 40

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. Promote your media coverage on social media sites such as Twitter, Facebook and LinkedIn as well as company websites sharing the links to your coverage.

Pitching 40

Pitching eBook Retail Newspapers 40

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Ideation just means pitching or brainstorming. ” Ideation. Sometimes marketers use a ten dollar word when a ten cent word will do.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Utilize job search websites like Indeed, Glassdoor, LinkedIn, and PR-specific job boards to find entry-level PR positions. Corporate communications teams. Media outlets. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52