PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Maximize LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Connect on LinkedIn. Get to Know the Players.

Pitching 120

Pitching Newspapers Writing Local 120

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. It starts long before the pitch.

Pitching 120

Pitching Writing Social Media LinkedIn 120

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. PR FOR ANYONE. The system works!

Pitching 130

Pitching Television Media Real Estate 130

Remote PR Jobs

FEBRUARY 27, 2022

Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? If a reporter responded to a pitch, include specific pitch details and any special requests from the reporter. Check out our recent blog “ Which is Better, a Press Release or a Pitch ?”

Writing 130

Writing How To Interviews Pitching 130

Stephen Waddington

AUGUST 13, 2018

LinkedIn is a platform for building professional relationships. LinkedIn is a good start point. A LinkedIn profile is a great basis for new professional relationships. This will improve the search ranking of your profile on both LinkedIn and Google. #2 Write your profile headline to appeal to your target audience.

LinkedIn 115

LinkedIn How To Privacy Google 115

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Fair enough.

Software 145

Software Pitching Ethics Technology 145

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Actively engage in relevant industry conversations on platforms like Twitter, LinkedIn, and relevant community forums. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off! Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 211

Writing Communications Marketing B2B 211

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? I love Instagram and Facebook!

Pitching 120

Pitching Instagram Viral Facebook 120

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Be sure to connect with them on Twitter and LinkedIn, and engage with them from time to time by interacting with their posts. Maintain a relationship with the reporter.

Media 245

Media How To Report Social Media 245

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. French journalists do not talk or write about the same company every other day.

Marketing 90

Marketing Pinterest Radio Instagram 90

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention.

Trends 104

Trends Reddit Pitching Data 104

Remote PR Jobs

SEPTEMBER 25, 2023

While I still don’t know the secret to getting a reporter to politely reject a pitch (rather than flat out ignore it), I do know what it takes for an editor to say “yes” to a story idea. Based on my past career experiences and my current PR-focused projects, here are a few things that will make your pitch more likely to receive a response.

Pitching 100

Pitching Report Writing LinkedIn 100

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. A company can easily spread news and announcements through social channels, but a series of tweets and LinkedIn posts won’t always clearly communicate the message at hand.

SEO 221

SEO Data B2B Writing 221

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

The Proactive Report

JANUARY 2, 2017

“The fictions and fabrications that comprise fake news are but a subset of the larger bad news phenomenon, which also encompasses many forms of shoddy, unresearched, error-filled, and deliberately misleading reporting that do a disservice to everyone,” writes Snopes founder David Mikkelson. Do they have a LinkedIn account.

Government 214

Government Digital PR Report LinkedIn 214

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Write the subject line as if it’s already a published headline.

Pitching 62

Pitching Energy Journalism Newspapers 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch.

Tools 108

Tools SMB Survey Software 108

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. One size does not fit all: Your pitch to widely read publications like The Washington Post or The New York Times will need to be customized and crafted just for them. You can also follow them on LinkedIn and Twitter.

Writing 100

Writing How To Print Corporate 100

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 173

Technology Publicity Software Pitching 173

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

Pitching 73

Pitching How To Instagram LinkedIn 73

ImPRessions - Crenshaw Communications

MARCH 21, 2019

When it comes to pitching executive bylines to the media, tech companies naturally tend to focus on topics related to its space and solutions. If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets.

Company 174

Company Conference Corporate Leadership 174

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. We made a pitch last week and I’m following up with a few key reporters to gauge reaction. 10: 17 a.m.: 10: 28 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. Write a thorough post-event report. . Have a full event run-through.

Pitching 185

Pitching Survey Video Examples 185

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. it can exercise some control over who chooses to write about and how they portray the brand. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 91

Pitching Report Software Survey 91

Remote PR Jobs

JANUARY 31, 2022

That’s why they’re discerning about what types of articles they write and the sources they choose. Write them down. Pitching a reporter before something happens (bit not too early) can help you get a foot in the door. Follow them on Twitter and if they post on LinkedIn, follow them there as well.

Insurance 130

Insurance Insurance Pitching LinkedIn 130