Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. It is one of the new entrants to the list of Top 10 Overused LinkedIn Profile Buzzwords. If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media.

Social Media 252

Social Media Crisis Media Viral 252

Melissa Agnes

OCTOBER 2, 2018

Connect on LinkedIn. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Dave’s United Breaks Guitars video. Zappos’ tagline is “delivering happiness” Connect with Dave Carroll: Check out Dave’s website. Connect on Facebook.

Branding 157

Branding Brand Crisis Management Customer Service 157

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring. Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). To that end, I believe the things he says, and I started using that statistic too.

B2B 158

B2B Marketing Advertising Advertising 158

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 106

Viral Advertising Advertising Facebook 106

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “ Let’s End Ageism ” is currently on the cusp of hitting its two-millionth view. Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging. Find us on

Viral 130

Viral Instagram YouTube LinkedIn 130

Prohibition

MARCH 8, 2024

LinkedIn axes lookalike audiences Looking toward B2B, on February 29th, 2024, LinkedIn will discontinue the lookalike audience functionality. LinkedIn axes lookalike audiences Looking toward B2B, on February 29th, 2024, LinkedIn will discontinue the lookalike audience functionality.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Prohibition

AUGUST 5, 2022

Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. LinkedIn introduce new carousel posting. LinkedIn changes it algorithm to tackle ‘engagement baiting’ and Instagram introduces a new story format. potentially due to be added to the platform.

Instagram 118

Instagram Social Media Video Facebook 118

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” If you can’t dominate the conversation, then change it…or invent a new and narrower one. Some of today’s largest business categories started out as niches.

Small Business 168

Small Business SMB Local Viral 168

Solo PR Pro

MAY 31, 2016

LinkedIn launched in 2003 with 4500 members. While other social media channels are a mix of news, silly photos and viral videos, LinkedIn continues to be viewed as the largely no-nonsense site for business. As we gear up for the second half of the year, it is a great time to spiff and polish our LinkedIn profile.

Infographics 40

Infographics LinkedIn How To Viral 40

Prohibition

MAY 23, 2022

LinkedIn announces a clamp down on engagement baiting. LinkedIn have recently announced a change in their algorithm to downrank posts that are ‘engagement baiting’, such as polls requesting users to like/heart react to vote, or for users to comment their opinion. TikTok content creators are able to be credited for their viral trends.

Instagram 62

Instagram Social Media LinkedIn Viral 62

HMA Public Relations

OCTOBER 5, 2023

Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!

Trends 116

Trends Viral Media Social Media 116

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 100

B2B Facebook Community How To 100

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective.

Social Media 105

Social Media Ethics Trends Viral 105

Melissa Agnes

FEBRUARY 1, 2015

As you listen to this podcast, you’ll notice that much of what Laurent explains about the science of rumors aligns perfectly with what you’ll often hear me say makes the recipe for a crisis that has the potential to go viral. Connect with Melissa on LinkedIn. Connect with Laurent on LinkedIn. Subscribe via email.

Crisis 100

Crisis Crisis Management Viral LinkedIn 100

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Find Tia on Twitter and LinkedIn. This common denominator has helped us see each other in a new way — delivering keynote addresses from cleverly lit kitchen tables as screaming children tear through the background. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158

Waxing UnLyrical

JULY 30, 2014

For some start-ups, “growth hacking” has come to mean pursuing a single viral content hit, as opposed to a well-rounded content strategy that takes into account the complexity of reaching a return on investment and the organizational growth goals. Twitter Google+ LinkedIn “Growth Hacking” – Ignore the Hype.

Viral 104

Viral Community Nonprofit Social Media 104

Melissa Agnes

JANUARY 11, 2015

The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode. Connect with Melissa on LinkedIn. Connect with Dan on LinkedIn. Follow Melissa on Twitter: @melissa_agnes. Learn more about Agnes + Day, The Crisis Intelligence Firm.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content. Jonathan W.

Social Media 91

Social Media Trends Viral Media 91

Remote PR Jobs

OCTOBER 11, 2022

Media Lists and LinkedIn. Most companies are familiar with LinkedIn to scope out hiring prospects or competition, but it can also be a resource for building and revising media contact lists. Before sending out your next batch of press releases, look up your contacts on LinkedIn to be sure they are still relevant. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. Connect with her on LinkedIn. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Branding 133

Branding Brand Film Insurance 133

Cision

NOVEMBER 30, 2015

LinkedIn demonstrated this last month when they revealed that only one of four LinkedIn users is an active user. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Twitter Google+ LinkedIn 5 Ways Social Media is Used to Mislead or Misinform. I was all for it.

Social Media 108

Social Media Media Facebook Viral 108

Contently - Strategy

AUGUST 30, 2022

Did one of your whitepapers go viral—backlinked by many notable websites? It might get you many hits today, but repurposing it to an excellent LinkedIn post a week later might not get you the same results if you had posted about it in real-time. Is there a YouTube video that garnered thousands of organic views?

eBook 143

eBook YouTube Video Social Media 143

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Tool: how well are you using LinkedIn? LinkedIn has hit 600+ million members. It’s an issue I explored in a blog post this week. ??

Viral 68

Viral Journalism Analytics Case Study 68

Cision

JULY 20, 2015

Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Critical Mention

SEPTEMBER 24, 2020

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Buzzstream

NOVEMBER 21, 2024

If you haven’t already seen his digital PR newsletter, you might have seen digital PR expert Mark Rofe on this giant “ Date Mark” billboard , his viral trip to Nandos , his appearance on our podcast , or his UK Christmas Tree store. Matt is a digital PR expert you may have seen on LinkedIn or X. These days, you can’t miss Mark.

Digital PR 62

Digital PR SEO Web Resources 62

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Twitter Facebook Google+ LinkedIn No More Apologies. Based in the Washington, D.C.,

Viral 111

Viral Community LinkedIn Blogging 111

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Communications Conversations

JANUARY 14, 2021

Maybe it will be like LinkedIn where company leaders participate vs. a “corporate account.” “Going viral” on TikTok is a big reason many use it. And, at a time when many of us are at home with our ear buds in 24/7, that’s a big factor. Maybe they won’t participate at all.

YouTube 109

YouTube Viral SEO B2B 109

MaccaPR

AUGUST 20, 2014

How often should you post new content on LinkedIn or other online channels? I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal.

Social Media 97

Social Media Media YouTube Facebook 97

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Flack's Revenge

NOVEMBER 29, 2017

Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. Facebook has never been a way to find professional connections and LinkedIn is also clunky in many ways. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Networking.

Facebook 106

Facebook Mobile Google Viral 106