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The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.
This is where some targeted mediatraining right before interviews is highly recommended. We like to see experts who have published guides to enjoying the eclipse safely such as this one from Sky & Telescope Magazine which was a total PR coup for this obscure pub. Leverage the local angle.
The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.” A senior health editor at a major magazine said their newsroom is “Coronavirus 24/7” and that they’re approaching the virus from several different angles with “all hands on deck.”.
Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. And then, on the local level, I want you to think about what’s happening in September.
Remember, these are for localmedia and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. What to Pitch When.
This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #4: Provide mediatraining for your key personnel. It should transform the S.W.O.T
As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?
From the August 31, 2016 issue of Credit Union Times Magazine. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Credit Union Crisis Planning Essential. By Peter Strozniak. For example, that no members suffered a loss and that all members were made whole.
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