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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. Look at magazine covers for great hook examples.

Publicity 331
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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

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Media Alert Or Press Release? PR Tips

ImPRessions - Crenshaw Communications

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Or, it may well be a local announcement, or a highly visual one, so plan accordingly.

Media 296
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Why Social Shares Are Key to Pitching Media

Cision

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” ” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle.

Pitching 319
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine.

Industry 316
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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. If your story has resonance to residents of Westchester County, look to John Bruno Turiano, longtime senior editor of premiere regional publication, Westchester Magazine.

Agency 120
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Public Relations Skills

PR for Anyone

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). A hook is as simple as what you see on a magazine cover.