Agility PR Solutions

OCTOBER 24, 2021

In business, PR and marketing are often kept separate. However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. According to Social […].

Local 170

Local SEO Strategy Engineering 170

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million users TikTok : 74.14

Marketing 101

Marketing Crisis Local Internal 101

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.

Travel 78

Travel Tourism Marketing Local 78

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.

Marketing 264

Marketing Small Business Local Google 264

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

Trends 319

Trends Content Marketing Branding Brand 319

Agility PR Solutions

SEPTEMBER 14, 2023

It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers.

Small Business 174

Small Business Local SEO Google 174

5W PR

JANUARY 17, 2025

In the ever-evolving landscape of travel, destination marketing has become increasingly sophisticated. Successful destination marketing in 2025 demands a laser focus on specific traveler segments. Share the histories of local artisans, the passion of chefs for their regional cuisine, and the insights of knowledgeable guides.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. This authentic content can be a powerful marketing tool, as it helps to build trust and credibility.

Hotels 78

Hotels Local Travel Marketing 78

Agility PR Solutions

JULY 19, 2021

A big part of promoting a business is about marketing to the right people. The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions. The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions.

Local 157

Local SEO Small Business Strategy 157

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. Here’s what Jay had to say.

Customer Service 280

Customer Service Social Media Marketing Media 280

PR Fuel

MARCH 31, 2025

Standing out in your local market is more challenging than ever. Local press releases and media coverage provide a direct path to increasing brand awareness, but many businesses fail to utilize them the right w… Read more The post Ways to Get More From Your Local Press Releases and Media Coverage appeared first on eReleases.

Local 59

Local Small Business Media Branding 59

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. To capitalize on this trend, casinos must adopt a robust online content marketing strategy.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Branding Brand 148

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100

Print Marketing Instagram Newspapers 100

Communications Conversations

JUNE 4, 2021

But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes. Just what a busy social media marketer needs.

Local 141

Local Education Social Media Advertising 141

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 138

Local Newspapers Journalism Radio 138

Ronn Torossian

FEBRUARY 11, 2025

Learn how top franchise brands like McDonald's, Subway & Anytime Fitness succeed through powerful marketing strategies, local adaptation & community building The post Franchise Marketing Done Right: Lessons from Successful Brands appeared first on.

Branding 195

Branding Brand Marketing Local 195

Agility PR Solutions

AUGUST 12, 2021

Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local after all. Regional, because the overarching message has to be consistent across markets.

Local 144

Local Strategy Marketing Publicity 144

Ronn Torossian

FEBRUARY 27, 2025

Learn effective multicultural marketing strategies for small brands in this guide covering audience research, content localization, influencer partnerships and cultural sensitivity The post Multicultural Marketing That Works for Small Brands: A Comprehensive Guide appeared first on.

Branding 195

Branding Brand Marketing Local 195

5W PR

NOVEMBER 27, 2024

Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. Identify what sets the casino apart from the competition.

How To 78

How To Marketing Hotels Local 78

Agility PR Solutions

AUGUST 9, 2021

But with everyone using the web to figure out where to go, one virtual reality attraction operator with strong local search visibility and a store off […]. The post Web traffic replaces foot traffic for local VR business appeared first on Agility PR Solutions.

Web 148

Web Local Retail Trends 148

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Learn local media and publications. Most importantly, embargoes for most announcements lift first thing in the morning, local time. Assess local and regional relevance.

Internal 323

Internal International How To Media 323

Agility PR Solutions

AUGUST 31, 2021

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

Local 154

Local Consumer Retail Brand 154

5W PR

NOVEMBER 7, 2024

Casinos across the globe have launched innovative marketing campaigns to attract visitors and stand out in a competitive market. Macau’s marketing campaigns emphasize the region’s luxurious accommodations, world-class entertainment, and diverse dining options.

Marketing 78

Marketing Fashion Sports Reputation 78

5W PR

DECEMBER 21, 2024

In today’s saturated beauty market, standing out requires more than just high-quality products. It’s not just about selling products; it’s about building relationships and creating a brand that people truly care about, which can be achieved by working with a beauty marketing agency.

Community 78

Community Marketing Ethics Consumer 78

5W PR

DECEMBER 24, 2024

This presents a unique opportunity for alcohol brands to not only reduce their carbon footprint but also enhance their brand image and customer loyalty, all of which require working with an alcohol marketing agency. They utilize renewable energy, reduce waste, and source local ingredients.

Branding 78

Branding Brand Marketing Energy 78

5W PR

FEBRUARY 8, 2025

Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

NOVEMBER 25, 2024

However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before. Demonstrate a commitment to the local community through charitable initiatives or partnerships. In the unpredictable world of hospitality, crises can strike at any time.

Hotels 78

Hotels Crisis Marketing Policies 78

Cision

MAY 2, 2017

It’s the foundation of marketing in 2017. How can you afford not be on social media and miss out on this potential market? Sweeten your marketing plan by adding in free publicity. Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media.

Social Media 167

Social Media Media Local Pitching 167

Agility PR Solutions

MAY 27, 2024

Content marketing is all about reaching audiences on a personal and emotional level. It’s […] The post 6 essential steps for creating a content localization strategy appeared first on Agility PR Solutions. But imagine if you came across an intriguing social media post in a language you were only semi-proficient in.

Local 105

Local Strategy Content Marketing Social Media 105

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. I’m using the term customer reference here interchangeably with access to customers by a marketing team.

B2B 142

B2B Case Study Study Conference 142

Cision

AUGUST 15, 2017

.” Social media is becoming a dictating force in all aspects of marketing and PR. Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think? Does it evoke emotion that will lead people to comment, like or share?

Pitching 319

Pitching Television Media Social Media 319

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 157

Google Course Survey YouTube 157