Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. How did that come about?

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Radio Journalism Interviews Energy 167

PR for Anyone

AUGUST 11, 2021

Should you pitch the exact same story to the same or to different media outlets at the same time? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. The answer is, “No.”

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Cision

AUGUST 24, 2016

They called it program marketing; essentially it was public relations and communications. I started working for them the day the news became a front page local story and a national business story. On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening.

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Social Media Reputation Crisis Media Training 120

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great.

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Shift Communications

JANUARY 8, 2016

Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. This was particularly educational for me personally as the K-12 education market was new to me. It felt great.

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Local Media Training Education Print 60

Landis PR

JULY 29, 2024

At Landis, we leverage over three decades of expertise to navigate this unique market landscape, offering insights and strategies that help businesses thrive amidst intense competition. In this week’s blog, we are featured in Public Relations Global Network ‘s Faces and Markets of PRGN. Local knowledge is power: The U.S.

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Communications Healthcare Biotechnology Tourism 59

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. For many companies, it’s fair to wonder what role they should play in the national conversation.

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PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. It’s back to school.

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PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. How is your business related to weather, topics, holidays in September. What to Pitch When. This video should help you with what you pitch when.

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Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. I also spent a long time identifying the perfect store and manager within my territory, and going through all of the necessary media training with him.

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Sports Retail Local Report 113

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

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Pitching Strategy Film Advertising 120

PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Her passion for her town turned into quite a bit of amazing publicity for her.

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Reputation Us

NOVEMBER 4, 2016

Our team works collaboratively with the selected nonprofit to provide communications guidance and support via media relations, message development, media training, community outreach, social media, communications training and other related services. We invite all small- and mid-sized Portland nonprofits to apply !

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Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! .

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Reputation Us

JULY 26, 2019

However, PR is not marketing, advertising or branding. Some overarching PR services that we offer include: Media Relations : We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information. PR is listening.

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Publicity Wikipedia Nonprofit Media Training 60

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. But again, every single person watching has something that they can pitch a story to their local television, that will help a college graduate. Realtors, how can a recent grad buy a home?

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Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. We represented Whole Foods Market on the West Coast and Cold Stone Creamery West of the Mississippi. I’m moving on (more on that later).

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PR in High Definition

NOVEMBER 22, 2016

When you break it down, there are three ways marketers can sabotage their European PR efforts: They assume what works for their home country will also work across Europe. a press release will need to be issued at a time that works across each region), tweaked to fit the local language and local culture.

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Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. GLOBAL TO LOCAL. ALL MARKETING CHANNELS.

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How To System B2C Training 56

PR for Anyone

AUGUST 4, 2022

And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza.

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PR for Anyone

JANUARY 5, 2022

I want you to be the expert.

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PR for Anyone

SEPTEMBER 21, 2021

One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. If you saw a segment they did you liked or an article you read, mention that in your email. Show a journalist the love and that you are really paying attention to them.

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Pitching Television Media Interviews 130

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August.

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Pitching Media Insurance Insurance 130

PR for Anyone

MAY 4, 2022

If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below.

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PR for Anyone

SEPTEMBER 16, 2022

what you can pitch your local media for the month of October. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. We are two weeks away from October. so it’s a great time to start thinking about.

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Pitching Financial Small Business YouTube 130

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.

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Writing How To Product Launch Crisis 78

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

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Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?

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5W PR

JANUARY 31, 2024

Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

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Technology Product Launch Crisis Management Case Study 78

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. I really wanted that out there.”.

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Crisis Crisis Communications Insurance Insurance 60

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Making and Keeping Friends.

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PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

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Media Training Training Interviews Media 183

ImPRessions - Crenshaw Communications

MAY 31, 2017

” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way. Companies with large and decentralized, high-turnover workforces can be particularly vulnerable to a local situation that spirals out of control. Empower employees.

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