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How to Effectively Communicate Your Rebrand

Cision

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). This is why having your employees on board is imperative to your rebrand marketing success.

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Want More Fans? See 3 Brands’ Secrets

Cision

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Here are three ways brands have already benefited from this marketing tactic: 1. McDonald’s.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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Staying Ahead in the Ever-Changing World of Public Relations: The Crucial Role of Accreditation

PRSay

I sit on PRSA’s Governance Committee and mentor locally. Maintaining my APR helps me stay informed via the various local, regional and national programs that PRSA offers. Charla Batey, APR, MBA, is PR manager for Cox Communications’ Orange County, Palos Verdes and Santa Barbara markets.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio. Jeff, however, had different ideas.

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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch.

Media 136