PRSay

APRIL 3, 2017

I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. I applied the PR Planning model (Research, Planning, Implementation and Evaluation) to a nonprofit, and six months later I passed the Examination for Accreditation in Public Relations.

Public Affairs 116

Public Affairs Education Nonprofit Study 116

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits!

Google 104

Google Nonprofit Engineering SEO 104

Remote PR Jobs

SEPTEMBER 25, 2023

For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions. This is especially important for small businesses that are distributing their press release to the local media.

Small Business 130

Small Business Writing How To Nonprofit 130

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Data 120

Data Nonprofit Instagram Analytics 120

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. In addition, BCN now has a nonprofit affiliate, LocalNewsMatters.org , many of whose stories move on the news wire.

Meeting 98

Meeting Media Print Enterprise 98

Waxing UnLyrical

MAY 27, 2016

Strategic America is a proud supporter of Youth Emergency Services and Shelter , a central Iowa nonprofit organization that serves kids that are at risk or sometimes homeless. Each year we measure our success on whether YESS achieves its fundraising goal. Allow me to present a case study, and you decide if my theory is valid.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat.

Education 150

Education Course Training Social Media 150

Cision

AUGUST 26, 2015

Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. CEO of Likeable Local. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 43

Measurement Nonprofit Education Twitter 43

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities.

Radio 75

Radio Television Media Local 75

Sword and the Script

JUNE 18, 2019

43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”. 70) “Tell stories about a nonprofit organization and those it serves.”.

Employee 154

Employee Print Writing Survey 154

Reputation Us

JANUARY 7, 2019

The challenge is to be measurably relevant. That is, to be relevant in the community, a credit union must quantify its impact beyond presenting the token oversized check to a deserving nonprofit or highlighting countless employee volunteer hours. Credit unions typically do a commendable job as stewards in their respective communities.

Reputation 60

Reputation Nonprofit Policies Financial 60

Communications Conversations

JULY 23, 2019

“As People Incorporated celebrates its 50th anniversary, Kristen has led efforts to reintroduce the nonprofit to external audiences, including donors, volunteers and the general public through a variety of communications strategies and tactics. Kristen Felegy, People Incorporated, communications and marketing manager.

Transportation 122

Transportation Social Media Corporate Agency 122

Karen Freberg

MARCH 15, 2020

We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. To the PR academic and professional organizations and nonprofits out there – this is the time to step up. I want to make an impact on the field and help my community – both locally, and digitally.

Crisis 77

Crisis Education Resources Community 77

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

International 40

International Internal Communications Measurement 40

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Beyond PR

MARCH 17, 2016

Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable. If you have a topic you’d like to generate conversations around, want to drive traffic directly to your properties, or are looking to reconnect with customers, consider hosting a local conference or seminar.

Marketing 40

Marketing Small Business Web Nonprofit 40

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? Also, solicit the aid of local government in tackling this societal issue.

Real Estate 112

Real Estate Community Employee Education 112

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Waxing UnLyrical

APRIL 2, 2016

Merriam-Webster defines calibration as “to measure (something) in an exact and precise way.” Because you cannot be strategic if you don’t know how you’ll measure your progress. Yes, we measured “hits” and impressions. visibility around the eCards the organization had created for IWD 2012.

Strategy 40

Strategy Case Study Community Creativity 40