Bianchi Biz Blog

MAY 20, 2024

I write with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. That’s a broad request, but it ended up being a lot of fun to track down and write.

Automotive 91

Automotive Engineering Meeting Media 91

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Can you tell us what types of stories, trends or issues are on your radar now?

Transportation 100

Transportation Meeting Newspapers Media 100

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. Can you tell us what types of stories, trends or issues are on your radar now? I also assist in copyediting our magazines and with event coverage depending on availability.

Meeting 97

Meeting Media Training Automotive 97

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. But this also means that all the technology you wrote yesterday, would be better technology if you’d write it today. We wanted to tackle the issue of having to do double work in different local teams.

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System Software Technology Privacy 78

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. Can you tell us what types of stories, trends or issues are on your radar now? Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it. Mostly, though, I’m writing. I also enjoy travel writing.

Journalism 115

Journalism Automotive Interviews Writing 115

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Walk dog. .: Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Landis PR

MARCH 29, 2021

What types of stories, trends or issues are on your radar now? I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. Landis Communications Inc.’s Tell us about your dream assignment.

Meeting 96

Meeting Media Local Interviews 96

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. PR should be taking a close look at the content that’s trending.

Survey 103

Survey Report Media B2B 103

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. I experienced this firsthand when optimizing a local service website for voice search. Were they looking for baking recipes or the nearest bakery?

SEO 85

SEO Mobile Engineering Ethics 85

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good.

Pitching 0

Pitching Energy Media Relations Social Media 0

Bianchi Biz Blog

AUGUST 22, 2022

What is the top trend you’re covering or interested in right now? I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. It won an award from the National Newspaper Association for community service. What is your top pet peeve with PR people?

Automotive 87

Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 95

Meeting Transportation Media Sports 95

Landis PR

MAY 17, 2021

A lifelong journalist, he has been writing about the supermarket business for 40 years. What types of stories, trends or issues are on your radar now? Now I’m happiest writing stories that provide new information to my readers and help their businesses. He has been on CNN and national public radio multiple times.

Meeting 92

Meeting Media Retail Radio 92

Communications Conversations

JANUARY 12, 2015

Folks have been wringing their hands about the loss of writing skills for YEARS. However, I think there are a few new factors that really point to a significant shortage of quality writers in our market–and it’s a trend I fear may become worse before it gets better. #1: Digital will gobble up more writing talent. #3:

Journalism 60

Journalism Writing Trends Local 60

Solo PR Pro

MARCH 29, 2022

The regular replenishing of our minds, keeping up with industry trends, and learning new skills is essential to the success of our business. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. We’d love to know!

Conference 80

Conference Reddit Local Course 80

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. Broadcast news is leading the way in disseminating news during this time. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What is your secret to Public Relations and media relations success? We also host our annual National ¡Bravo! Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Automotive 82

Automotive Engineering System Media 82

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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Employee Print Writing Survey 151

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Can you tell us what types of stories, trends or issues are on your radar now? A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course.

Communications 121

Communications Case Study Training Reputation 121

Bianchi Biz Blog

MAY 3, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd.

Automotive 87

Automotive Meeting Media Pitching 87

Bianchi Biz Blog

JANUARY 10, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. In other words, the stories he writes must appeal to as many people as possible.

Journalism 65

Journalism Brand Branding Advertising 65

PR Insiders

MAY 5, 2021

You may have a wonderful idea for an article about trends in plastic surgery, but the city government reporter is unlikely to care. As much as possible we want to filter out those less likely to write about the client’s topic. You, on the other hand, may just be trying to get into your local newspaper or a trade publication.

Pitching 78

Pitching Government Financial Survey 78

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. Can you tell us what types of stories, trends or issues are on your radar now? In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 60

Meeting Automotive Transportation Media 60

Cision

OCTOBER 6, 2015

Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.”

Interviews 120

Interviews How To Healthcare Media Training 120

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

PR Job Coach

MARCH 23, 2010

Locals have the advantage. Social media an absolute. Trend/Industry follower. Media relations. Public relations. I spoke about the State of the PR Job Market , How you distinguish yourself , what are Characteristics and Skills of a PR Pro , Managing your online brand , and How best to approach a job search.

How To 150

How To Conference Google Analytics 150

5W PR

SEPTEMBER 11, 2019

In the past, many journalists who left traditional news media migrated into public relations. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83