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Taking Local Stories National

PRSay

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. I know exactly how she feels. I gulped and decided to trust her trust in me.

Local 100
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post.

Media 294
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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 174
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83
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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

This is where some targeted media training right before interviews is highly recommended. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places.

Hotels 200
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The 22 Responsibilities of PR and What They Entail

Onclusive

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.

Training 195
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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

This also means that your executives should be media-trained to represent the brand well, ensuring consistency and confidence when they speak about it. Over-promising in advertisements and making unrealistic promises devalues your brand in the long run. And this, ladies and gentlemen, is the kind of trust that sticks.