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The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.
Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching.
I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country.
Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. I guess Mommy forgot to mediatrain her own kindergartener! One of SHIFT’s employee benefits is Volunteer Time Off to better our community.
We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. I also spent a long time identifying the perfect store and manager within my territory, and going through all of the necessary mediatraining with him.
That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Northern California is a foodie destination, with visitors enjoying local specialties such as sourdough bread and local wines. The media marketplace is divided between three distinct DMA’s – San Francisco, Oakland and San Jose.
A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. The reporter agreed.
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?
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