ImPRessions - Crenshaw Communications

JULY 13, 2022

If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Planning your meeting around a meal, or offering refreshment in a private room at your booth or hotel is often a good idea. . Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

SEPTEMBER 24, 2024

Local groups – often facilitated through platforms like Meetup – are another opportunity. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 142

B2B Case Study Study Conference 142

Bianchi Biz Blog

JUNE 3, 2024

In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school. What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something.

Meeting 97

Meeting Media Training Automotive 97

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Bianchi Biz Blog

JANUARY 8, 2024

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

MAY 20, 2024

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Before that, I was the editor of an Arts & Entertainment magazine and covered lots of local politics in Michigan and Hawaii as well as writing personal essays from my time spent living in Japan. Any pet peeves with PR people?

Automotive 91

Automotive Engineering Meeting Media 91

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131

Meeting Radio Sports Telecommunications 131

Bianchi Biz Blog

OCTOBER 9, 2023

In the coming years and decades, fleet operators will be able to choose from a much broader menu of powertrain options to meet the requirements of their operations and comply with emissions regulations. What advice do you have for PR people that want to pitch you? area locals, A Sound of Thunder. Know your audience.

Transportation 100

Transportation Meeting Newspapers Media 100

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Bianchi Biz Blog

AUGUST 9, 2021

I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. What advice do you have for PR people that want to pitch you? Pitch features with good people within companies, not just products.

Transportation 95

Transportation Meeting Report Automotive 95

Landis PR

MARCH 29, 2021

During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. What advice do you have for PR people who want to pitch you?

Meeting 96

Meeting Media Local Interviews 96

Bianchi Biz Blog

FEBRUARY 21, 2022

While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. I started off covering education and other local issues. What advice do you have for PR people that want to pitch you? You might also be interested in: Meet the Media: Audrey LaForest, Washington, D.C.

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

JANUARY 16, 2025

To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well.

Print 100

Print Marketing Instagram Newspapers 100

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. What advice do you have for PR people that want to pitch you or your publication? Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience.

Meeting 91

Meeting Automotive Newspapers Media 91

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. Gone are the days of just picking influencers out of a hat, per se, and hoping that their coverage would meet the right audience.

Small Business 245

Small Business Media SMB Pitching 245

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. The post Meet the Media – Dan Rosenheim appeared first on Landis PR. I really don’t have one.

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

MAY 3, 2021

I search out local coffee shops in every town I visit and always bring home a bag or two to enjoy later. What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products. If I am not reporting, I am….

Automotive 86

Automotive Meeting Media Pitching 86

Solo PR Pro

JANUARY 18, 2022

Before she knew it, Shirley was reading every piece of fan mail and viewer correspondence that came in and pitching producers based on the stories and questions people submitted. Five years of reviewing incoming pitches really helped to hone her own pitching strategy and formed a strong foundation for the work she does today. “I

Meeting 106

Meeting Pharmaceuticals Healthcare Pitching 106

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Landis PR

MAY 17, 2021

Or, perhaps even better, I’d love to visit Barrow, Alaska again for a few months to write about the locals and what concerns them. What advice do you have for PR people who want to pitch you? The post Meet the Media – Warren Thayer appeared first on Landis PR. Finish this sentence: If I am not reporting I am… .

Meeting 92

Meeting Media Retail Radio 92

PRSay

DECEMBER 15, 2017

Meet with your spouse or long-term partner on a regular basis — once a week for a dedicated hour — to talk about career plans, money and your health. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Do just one thing — even if it only takes 15 minutes — every day.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. What advice do you have for PR people that want to pitch you? Fun assignment!

Automotive 84

Automotive Meeting Media Mobile 84

Bianchi Biz Blog

JUNE 21, 2022

What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. There’s plenty of relevant material vying for my attention, so I’m likely not to respond to pitches that are not related to the industry I cover.

Meeting 86

Meeting Media Chemicals Radio 86

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?”

Interviews 174

Interviews Real Estate Media Pitching 174

HMA Public Relations

NOVEMBER 25, 2024

Meet Lauren Wong, the digital editor for CITYSunTimes, in this week’s #MediaMonday! Lauren shares her journey into journalism, her love for uncovering unique local stories, the pitches she is looking for and much more in this post.

Journalism 98

Journalism Local Pitching Meeting 98

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 93

Pitching Consumer How To Meeting 93

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Contact me anytime: knagl@crain.com.

Meeting 73

Meeting Report Media Newspapers 73

Landis PR

JUNE 3, 2024

That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has any background on a journalist I’m pitching at the Wall Street Journal bureau there. The group meets in person twice a year to exchange ideas and learn from each other.

Meeting 59

Meeting Travel Healthcare B2B 59

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Shift Communications

SEPTEMBER 19, 2014

Regardless, start making a list of professional societies, industry organizations and local groups that sponsor events. Are you a member of your local college alumni chapter? This could be a personal friend or an industry colleague who you’ve been meaning to meet up with but haven’t found the time. Who did I meet?

Local 159

Local Meeting Pitching Industry 159

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover. Out of journalism school, I worked at the Galveston County Daily News , near Houston.

Automotive 75

Automotive Meeting Report Real Estate 75

Cision

APRIL 23, 2015

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Cover events, and create blog posts, videos or other forms of content using the mass amounts of information from speakers, keynotes and meet-and-greets.

Nonprofit 120

Nonprofit Mobile Pitching Local 120

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Find ways for your content to meet the self-interests of gatekeepers who have bigger audiences than you do. Your skill and commitment to pitching your content is the difference.

Pitching 120

Pitching Strategy Film Advertising 120

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

MAY 16, 2022

We like to hike, play board games, visit our local breweries. What advice do you have for PR people that want to pitch you? I think one of the biggest things they can do is make sure what they are pitching is applicable to the publication. Also, getting directly to the pitch/point of the piece in the first couple of sentences.

Meeting 74

Meeting Media Engineering Journalism 74