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PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323
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Managing Pr For International Defense Tech Contracts

5W PR

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Middle Eastern countries place significant emphasis on personal relationships and face-to-face meetings.

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Faces & Markets of PRGN: Mexico: Bringing PR and PA Excellence to Diverse Organizations  

Bianchi Biz Blog

Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates. Building strong relationships with local media and opinion leaders. It is crucial that they thoroughly understand the local environment and be capable of responding effectively.

Marketing 101
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Meet the Media: Josh Fisher, Executive Editor or FleetOwner

Bianchi Biz Blog

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area.

Meeting 94
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3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be sure to schedule meetings with attention to detail. Today most media tours aren’t exactly like that.

Media 207
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. For PR practitioners, keeping pace with technology (e.g. the rapid rise of influencer marketing) is one of the main challenges today.

Radio 83
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.