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From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.
Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.
My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area.
It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be sure to schedule meetings with attention to detail. Today most media tours aren’t exactly like that.
I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.
I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do. What story or stories are you most proud of?
Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. Do you need to meet reporters in-person to get coverage? The process is more casual; especially for websites, meeting-in-person is normally not necessary. PR Public Relations Technology'
Think Tinder meets pitching. Scheduling meetings can be a nightmare when juggling multiple schedules. Download the Starbucks app (or Dunkin Donuts or a local coffee shop) and treat yourself to a large cold brew before diving into that PR plan; you deserve it. . Mention makes media monitoring so much easier.
Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. I also assist in copyediting our magazines and with event coverage depending on availability.
Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.
During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. The post Meet the Media – Ema Sasic appeared first on Landis PR.
In 2024, I expect to focus on the technical details of EV powertrains, ADAS and automated driving technologies – including sensors and silicon – as these are the building blocks for our future cars, and companies are absolutely working on them today. The continued growth of electric vehicles never bores me, even after 15+ years.
I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. You might also be interested in: Bianchi PR’s Meet the Media Recap. The post Meet the Media: Alexa St. What story or stories are you most proud of?
I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. Meet the Media: Philip Nussel, Web Editor at Automotive News.
I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek. Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine. I’ve been with Automotive News Europe since 2003.
It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content. Achieving both may seem like an uphill battle, but a few tweaks can make the process a smooth and simple climb.
It’s hard to blink without seeing either local or global news. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? Focus on meeting their needs. . News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.
Meet with your spouse or long-term partner on a regular basis — once a week for a dedicated hour — to talk about career plans, money and your health. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology.
I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!
Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. So, for the time being, the first meetings with her new colleagues will be virtual. Ahead of her first day on Jan.
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Meet the Media: Audrey LaForest, Washington, D.C.
Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. He has also completed professional awareness projects at medical meetings in a multitude of therapeutic areas including cardiology, neurology, immunology and more.
Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Smaller organisations quickly created new processes and workflows.
On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. We like to hike, play board games, visit our local breweries.
First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology. “H” is Heart. “K” is Knowledge.
Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.
I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories.
Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Use SMART approaches to work with reporters, meet deadlines, secure media coverage for your clients in reasonable amounts of time and track your placements.
Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates. Building strong relationships with local media and opinion leaders. It is crucial that they thoroughly understand the local environment and be capable of responding effectively.
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Optimized for search engine algorithms.
She fondly recalls a family meeting where they chose to invest in a camper—this sparked her passion for exploration. She also enjoys exploring local gems when she’s home, like the Norton Simon Museum that’s right in her own backyard in Southern California. Patti was purposeful when running RAD during the pandemic.
On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. Gone are the days of just picking influencers out of a hat, per se, and hoping that their coverage would meet the right audience. It’s highly trackable.
With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions. I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities.
It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.
Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin. Highlight cultural authenticity and respect local customs.
It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.
At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand.
Using digital technologies as one of our resources, it is also easier and more efficient for our team to analyze and predict market tendencies, run highly precise search and track competitors’ activities. . How can brands adapt their communication to meet all of their audiences’ needs? Has it improved global corporate communication?
Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.
We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. We must continually apply new technology tools and a data-driven approach to verifying maximum influence.
While I was recently living in London for a month, I attended the 300 th Meetup celebration for a successful local group called “ Interesting Talks – London.” Three of my favorite resources for connecting with locals are EatWith, Sofar Sounds, and Meetup. It’s a great way to meet new people and try interesting cuisine.
At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector. You can conduct general webinars for a group of speakers – which can help get everyone on the same page and better understand your goals – or meet for face-to-face instruction.
For a technology startup company, good public relations can go a long way. Some startups make the mistake of meeting with high-level tech publications or giving local media interviews before they’re ready. It’s never a good idea to let a good story leak out to small or local media. Hold your powder.
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