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Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.
When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.
Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster.
Problem Meet Sandra Torres, the Head of On Air, a bilingual (English and Spanish) broadcast group under the communications firm, Avoq. Her goal was to reach hyper-local and niche audiences for her clients. Its a place to add notes and reminders, write contact descriptions, and log emails, calls, and meetings.
Local groups – often facilitated through platforms like Meetup – are another opportunity. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. In this case, I’d interview the customers and write up a contributed article to pitch.
I help edit and publish copy, write original content and am currently overseeing the publication of our annual Motorized Vehicle Report. I’m senior editor at SME Media. Can you tell us what types of stories, trends or issues are on your radar now? Anything manufacturing related, of course. You can follow David on Twitter and LinkedIn.
I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night.
I write with a focus on electric vehicles and other alternative powertrains. Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?
This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals.
Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. I spend a fair amount of time editing stories, particularly with younger reporters, and I even write a piece on occasion. Along with my duties for BCN, I do a little freelance writing.
My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. . — While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area.
In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria.
Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.
In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school.
A lifelong journalist, he has been writing about the supermarket business for 40 years. Now I’m happiest writing stories that provide new information to my readers and help their businesses. I would love to work out of a firehouse for a while and write about what firefighters do to be more efficient and safe.
Meet with your spouse or long-term partner on a regular basis — once a week for a dedicated hour — to talk about career plans, money and your health. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. But do something. Keep learning.
Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience. Describe the craziest or most fun story you’ve written. It’s been more than 50 years.
I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd. Meet the Media: Philip Nussel, Web Editor at Automotive News.
For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).
I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek. Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine.
It’s hard to blink without seeing either local or global news. I nstead, wait for a reporter to write you back. Focus on meeting their needs. . News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. Is Your “Cold” More Than Just a Virus? Following up is For Amateurs.
She’s looking at auditions for local choral groups and trying her hand at some fiction writing. The post Spotlight on a Solo PR Pro: Meet Shirley Johnson appeared first on Solo PR Pro. “Having this opportunity — especially at this chapter in my life — I just wake up every day, and I have to pinch myself.”. I walk everywhere.
I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Fun assignment!
Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity. Maximize, minimize…write small. Hone your writing and editing skills! Instead of holding a conference call, have an in person meeting. Dennis Wilson Jr. Can you edit video?
But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” When did you first become interested in writing poetry?
Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. It’s a pizza party, not a state dinner. Map Your Destination.
We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter. Sure, I can do that. ”.
Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Use SMART approaches to work with reporters, meet deadlines, secure media coverage for your clients in reasonable amounts of time and track your placements.
I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News. Meet the Media: Bengt Halvorson, Editor of Green Car Reports.
As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. You might also be interested in: Meet the Media: Josh Fisher, Executive Editor of FleetOwner.
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.
In one class, we were asked to write a release based on a police report. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Karlie: Writing is still key, along with planning and being organized. I uncovered the perfect news angle and something clicked for me.
As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Phoner – When we set up meetings or briefings with clients and reporters or analysts, sometimes it’s an in-person, but more often people in New York are too busy for face time, so we set up a “phoner.”.
Start research and writing a byline for my Trustmark client. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Daughter walks in the door (she’s in seventh grade); I leave to pick up my son who’s in ninth grade at a local private high school (read: No bus!).
For our August meet the team feature, get to know all about our lovely Account Executive and cat mum, Ari! Getting to know everyone virtually was the most bizarre experience, whilst it was quite alien, it made meeting everyone in person for the first time feel like I’d known them for months prior – which I had! Good question!
West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Enlisting trusted local leaders. Establishing trust through relationships.
Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.
I’ve been asked to speak at a number of events over the years in locales like Seattle, Destin, Tampa, Las Vegas and many in the Minneapolis area. Over the last 10 years, I’ve also learned a ton–about blogging, about social media, about writing, and about human behavior. 2 – Write in the moment!
But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. I love to write, so blogging comes naturally to me. If you don’t love to write, and you don’t love the topic you’re blogging about, don’t bother. So, bear with me for a minute.
Similarly, I had the opportunity to meet a young automotive technician named Jose Campos. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. I did that for a fair number of years, covering the local music scene and any big national acts making a tour stop in town. AutoVision News. Twitter: @automoblog.
If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. But at the end of the day we write off a fair amount of work. Plus, typically, we’re not quite as locked up in meetings as our corporate friends.
For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Maybe you work closely with a local TV station and need to consider broadcast monitoring. Account for these dual instances in your planning (discussed further under Step 2 below). Present: Where is your brand now ?
Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Cooking, hiking or playing board games.
Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy.
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