Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. Traveling can be stressful, especially in an unpredictable environment where you’re not familiar with local customs or protocol. Once bulky and difficult to read, maps are now in the palms of their hands, and still this isn’t enough. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Television 156

Flack's Revenge

DECEMBER 11, 2014

Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. Even among traditional Chinese speakers, there are still many vocabulary differences in Hong Kong, Taiwan, and Macau — Just like “mobile phone” in British English and “cell phone” in American English.

Print 201

Print Transportation Conference Technology 201

Flack's Revenge

OCTOBER 22, 2014

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S.

Government 214

Government Agency Mobile Technology 214

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D. Supplier Opportunities.

Technology 86

Technology Automotive Mobile Conference 86

Presspage

DECEMBER 18, 2017

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. Clearly indicate in the page’s code that it is designed for mobile.

Mobile 60

Mobile SEO Web Google 60

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings.

Small Business 74

Small Business Local Marketing Guidelines 74

Deirdre Breakenridge

OCTOBER 31, 2019

If your organization only needs a camera once a year, try renting equipment from a local camera shop. It is currently only available as a mobile app. Currently, the most popular companies are Canon and Nikon , where a DSLR camera will cost between $400-$3,000. iPhone 7s in front. Image Credit: Emma MacKenzie, iPhone 8+. Quick Tips.

Software 294

Software Nonprofit Instagram Social Media 294

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US.

Hotels 138

Hotels Travel Engineering Privacy 138

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Branding Brand 60

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2C 60

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Optimized for search engine algorithms.

Strategy 149

Strategy B2C SEO Social Media 149

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 3 - When it comes to content… Go local! Why your global newsroom should localize content as much as possible.

eBook 87

eBook Internal International Mobile 87

Stephen Waddington

NOVEMBER 27, 2020

He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95

YouTube Marketing Local Chemicals 95

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO.

SEO 85

SEO Mobile Engineering Ethics 85

5W PR

MAY 16, 2024

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Fintech firms, armed with cutting-edge technology, have disrupted the status quo. Their user-friendly mobile apps offer a seamless banking experience. The financial sector is undergoing a seismic shift.

Banking 78

Banking Financial Privacy Mobile 78

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous.

Technology 60

Technology Content Marketing Social Media Facebook 60

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 166

Financial Video Consumer Data 166

Cision

MARCH 31, 2015

.” There’s no evidence yet if local or niche news sites will be included in the hosted content at some point. The media are no strangers to mobile-optimized sites or apps, but even news-centric apps that bring in news from many sources such as Flipboard struggle to keep people engaged on the go. Social news revolution?

Facebook 120

Facebook Social Media Mobile Local 120

Flack's Revenge

JUNE 28, 2017

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. FirstPoint : They offer comprehensive and unique cellular cyber security solutions, protecting enterprise mobile and IoT devices.

Real Estate 120

Real Estate Wireless Mobile Enterprise 120

Flack's Revenge

DECEMBER 10, 2015

There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. This is a new mobile app that gives directions and helps you find your way based on landmarks in the area, i.e. what you see. This app offers a breakthrough in local news delivery.

Journalism 120

Journalism Local Data Mobile 120

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109

Travel Data Industry Hotels 109

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. They need to be planned and built from the ground up.

Government 151

Government Crisis Energy Community 151

5W PR

JULY 21, 2023

Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility. They can strengthen their connection with the community by supporting local artisans, sourcing products from local suppliers, and actively participating in neighborhood events.

Retail 78

Retail Local Consumer Community 78

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

PRSay

MAY 17, 2019

“Technology alone does not solve problems,” said Jerry Hultin , chairman of the Global Futures Group and the founder of Smart Cities New York. “If local businesses are plugged into new technologies, it can help them grow,” he said. “You need people engaged to make the solutions.”

Small Business 109

Small Business Retail Transportation Technology 109

Bianchi Biz Blog

AUGUST 9, 2021

I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. What story or stories are you most proud of?

Transportation 95

Transportation Meeting Report Automotive 95

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. National digital programs are projected to create 2.85

Leadership 69

Leadership Biotechnology Policies Local 69

Cision

JANUARY 14, 2016

It also includes WhatsApp and Snapchat with their 800 million and 200 million users respectively, underlining the fact that social mobile apps may be the next big thing in social marketing. We’ll take a closer look at some of the top unorthodox social networks and mobile apps. There are ways to find out. Snapchat for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Landis PR

JULY 29, 2024

San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!

Automotive 84

Automotive Meeting Media Mobile 84

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71