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Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.
Few people will be enticed to read “Pharmaceutical Company Announces New Drug.” “Game Was Won by Local Team” is not as effective as “Local Team Wins Game.” If you are sending it to a localnewspaper, is it a local story?). Why is your story newsworthy? Is it personalized?
Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.
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