Prowly

MARCH 12, 2025

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

Print 104

Print Strategy How To Newspapers 104

Prakkypedia

APRIL 23, 2019

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.

Local 128

Local Newspapers Interviews Employee 128

Communications Conversations

SEPTEMBER 29, 2020

Trend #2: Big-time news is increasingly reported from one of three cities. From recent reports, reporters still like to communicate via email with PRs, but maybe you sprinkle in a phone call once in a while, or a Zoom call. After all, reporters are human, too. Trend #4: Local news has a capital shortage.

Journalism 195

Journalism Trends Industry Newspapers 195

Bianchi Biz Blog

JANUARY 16, 2025

Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. Online: 6,877,000 Print, Weekday: 2,592,000, Print, Weekend: 1,713,000) National Post : Another national newspaper, it is considered to be more political (conservative) than the Globe & Mail.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

MARCH 18, 2022

It’s easy for reporters to quickly scan the alert and know exactly what the announcement is about, why it is important and determine if they are interested. . Or, it may well be a local announcement, or a highly visual one, so plan accordingly. Media alerts are clean and precise and quickly call attention to the facts. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. It’s so simple, but you’d be surprised how many reporters can be interested. When news breaks, reporters and analysts often look for experts to comment on the story.

Pitching 333

Pitching Case Study Leadership Data 333

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.

Radio 83

Radio Sports Marketing Local 83

Cision

APRIL 25, 2017

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

Facebook 303

Facebook Newspapers Local Crisis 303

Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. newspapers have shed HALF their newsroom employees since 2008.

Newspapers 179

Newspapers Local Consumer YouTube 179

Agility PR Solutions

FEBRUARY 13, 2019

Dozens of local journalists at Gannett newspapers across the country. It’s a blow to journalism and a shame for the reporters who lost […]. More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section.

Publicity 150

Publicity Newspapers Media Journalism 150

PR for Anyone

MARCH 31, 2020

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized.

Real Estate 214

Real Estate Video Report Twitter 214

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. If a trend is more regional, is it happening elsewhere?

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020.

Transportation 95

Transportation Meeting Report Automotive 95

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And second, school newspapers are in my blood. when I was 17.

Newspapers 78

Newspapers Blogging Groups Print 78

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. If so, how? Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

The Stalwart Blog

JULY 25, 2017

In short, the Sun-Times intends to focus on reporting “working class” issues. Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers.

Newspapers 68

Newspapers Strategy Television Advertising 68

Axia PR

JULY 21, 2024

While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.

Local 62

Local Social Media Television Newspapers 62

Agility PR Solutions

NOVEMBER 6, 2019

Do newspapers still have ad power? They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions.

Print 60

Print Newspapers Policies Local 60

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center.

Communications 189

Communications Journalism Advertising Advertising 189

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. *Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. The rest are questionable.”.

Survey 163

Survey Media Report Journalism 163

Bianchi Biz Blog

NOVEMBER 21, 2024

Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. In order to stand out in French media, make sure that you have solid news with – again – local-relevant content. For more statistics on France and to download the author’s full bio and market report, click here. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. Local news is most valued but is on life support. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

OCTOBER 24, 2023

Consider starting with trade and local or regional media while you ramp things up with your business. Things like adding a media section to your website, liking and commenting on reporters’ posts and posting on social media or your blog will boost your visibility, provide social proof and help the media find you. show them.

Pitching 159

Pitching Newspapers Report Local 159

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). This is what you use to attract and pitch the media. It’s Google.

Real Estate 130

Real Estate Publicity Television Newspapers 130

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio. Many of the most successful PR professionals were either former journalists or journalism students.

Communications 192

Communications Sports Journalism Fashion 192

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 73

Meeting Report Media Newspapers 73

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. I wanted to be a reporter for as long as I can remember. I was fortunate enough to live my dream for more than 25 years and report on some amazing stories. But the newspaper climate has changed.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. Learn how to leverage social to catch reporters’ attention. You won’t get there unless you learn how to pitch journalists with your story. Start Small. Don’t Overlook Bloggers.

Pitching 120

Pitching Newspapers Writing Local 120

Cision

JANUARY 22, 2016

Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Some reporters work a national beat, and need evidence of relevance on that scale.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

HMA Public Relations

SEPTEMBER 21, 2020

Today's feature comes from Ellen O'brien, a reporter and photographer with Jewish News. Ellen grew up reading local newspapers and magazines and recently graduated from the Walter Cronkite School at ASU. Happy #MediaMonday! Learn more about her and the types of pitches she is accepting by clicking the link.

Newspapers 98

Newspapers Local Pitching Report 98

Stephen Waddington

APRIL 14, 2020

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. In the first month of the crisis Facebook reported an increase of 50% in usage of its services. A fifth of the staff will be furloughed.

Print 102

Print Newspapers Crisis Local 102

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ?

Leadership 159

Leadership Conference Local Internal 159

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Start monitoring print media mentions and get a better overview of how your brand is performing. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Prowly

FEBRUARY 20, 2025

They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements. Drawbacks: Some users have reported concerns about auto-renewal policies; reviewing terms carefully is advisable.

Analytics 104

Analytics SEO Engineering Financial 104