PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 198

How To Instagram Social Media LinkedIn 198

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Print is down but digital is booming.

Newspapers 103

Newspapers Print Local Television 103

Stephen Waddington

APRIL 14, 2020

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. news industry?

Print 102

Print Newspapers Crisis Local 102

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ?

Leadership 159

Leadership Conference Local Internal 159

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. According to a study by Outsell , more than 70 percent of small and large marketing firms rated earned media at least equal to, if not more effective than, paid media.

Small Business 245

Small Business Media SMB Pitching 245

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. If you are a new tech PR intern, study the above terms to prepare for that first day. It’s the final paragraph of a press release that contains background on the company in question.

Agency 192

Agency Internal International Pitching 192

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact. Yet, in reflection, so much has changed.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

JANUARY 22, 2016

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. How can this story be original, relevant, impactful and indicative of a national (or local) trend?

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. My daily newspaper of choice is…The Wall Street Journal. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. Only sending a press release to a few newspaper and magazine journalists means your practice is only reaching a small portion of your target audience. Read the full case study here.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Start monitoring print media mentions and get a better overview of how your brand is performing. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Communications Conversations

FEBRUARY 21, 2020

.: Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. We get together every other month to discuss trends, professional development and case studies. Family time; read the newspaper (yes, we still subscribe to the Star Tribune!). Walk dog. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. Would you tell us a little about yourself?

Meeting 98

Meeting Media Print Enterprise 98

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Many are perfect for a city study type post, which Jodie Booras outlined in our city study post. Leverage X for data studies for cheap with Twibot This weeks tip is for leveraging X data for content. What to do with them?

Digital PR 62

Digital PR Pitching Study Google 62

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Can you tell us what types of stories, trends or issues are on your radar now? What elements or characteristics do you look for in a story?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment! How long have you been in journalism and how did you get started?

Automotive 84

Automotive Meeting Media Mobile 84

PR Fuel

OCTOBER 31, 2020

Find some testimonials, case studies, quotes, statistics, any kind of data to back up your statements or provide social proof. Not Just for Newspapers Anymore. There was a time when press releases were really just for getting important information out to local newspapers, but those days are gone.

Newspapers 66

Newspapers Case Study Local Writing 66

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

APRIL 28, 2023

Last year, she had the chance to support the local humane society’s 70th-anniversary campaign, along with her firm MVW Communications in San Antonio, Texas. In college, while studying English and communications, she learned copywriting. “I As a child, Melissa Vela-Williamson, APR, loved animals and dreamed of being a veterinarian.

Nonprofit 68

Nonprofit LinkedIn Newspapers Local 68

PR Insiders

MAY 5, 2021

You, on the other hand, may just be trying to get into your local newspaper or a trade publication. Did a new study show that the percentage of overweight Americans has grown? As much as possible we want to filter out those less likely to write about the client’s topic. If that fails, give the publication a call and ask.

Pitching 78

Pitching Government Financial Survey 78

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. There’s plenty of places to get the information and lots of people using case studies to show how they’ve used it.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. That day, I became a lead and one that converted the old fashioned way: retail foot traffic.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . Calling the local police and saying a tiger was on the loose in the neighborhood. The Tao of Hip Hop’s PR Revival.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. .

Radio 60

Radio Local Meeting Journalism 60

Maxim Behar

JANUARY 17, 2024

52% respondents in the survey said they started their first job between the ages of 14 and 18 - 44% started their first work commitments during their study between the ages of 19-24 - Only 4% fall into the category of 25–30-year-old To comment on the topic and the survey results, WorkTalent.com turned to Maxim Behar for an expert opinion. . -

Survey 64

Survey Study Course Financial 64

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting.

Interviews 48

Interviews Radio Journalism Newspapers 48

The Awards Blog

AUGUST 30, 2019

This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. Here are some to consider: Local Chamber of Commerce Awards. Local/Regional Awards. Local Newspapers or Online Publications.

Writing 52

Writing How To Local Examples 52

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The gatekeepers are no longer the editors and reporters of magazines and newspapers. These took the power once reserved for the Gutenberg and gave it to the masses.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. See more details in the full case study. Lower risk?

Corporate 48

Corporate Storytelling Case Study Measurement 48