PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

PR for Anyone

OCTOBER 11, 2021

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. One important thing to note is the media calendar. Here are a few ideas to get you started. A simple Google search can help you find more.

Real Estate 221

Real Estate Pitching How To Television 221

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. News planning is an important PR technique.

Tools 203

Tools Web Banking Wikipedia 203

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

PR for Anyone

MARCH 31, 2020

Every reporter uses Twitter as a tool to find sources. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy. Do it in such a way that you're following their work.

Real Estate 214

Real Estate Video Report Twitter 214

Prowly

FEBRUARY 3, 2025

Create great press releases If you have a story to tell, use tools like Prowly to create amazing, highly personalized press releases and send them to the right journalists. With tools such as Prowly, you can easily craft press releases that reflect your tone of voice and values. A great example comes from IKEA all the way back in 2011.

Branding 104

Branding Brand How To Measurement 104

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). This is what you use to attract and pitch the media. It’s Google.

Real Estate 130

Real Estate Publicity Television Newspapers 130

PRSay

MAY 8, 2018

I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Karlie: Some of the tools we have now, such as media databases, are different.

Leadership 159

Leadership Conference Local Internal 159

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Press release distribution services do the heavy lifting for you but come with very high costs. TRY PROWLY FOR FREE 2.

Analytics 104

Analytics SEO Engineering Financial 104

PRSay

FEBRUARY 7, 2024

Delivered in a certificate format, the program not only furnishes participants with an understanding of the relevance of their skills in various PR roles but also equips them with the knowledge and tools necessary to seamlessly adapt these skills to diverse PR initiatives.” How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

PR Fuel

OCTOBER 8, 2022

By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Getting this news out to local publishers could very well result in feature stories in magazines, newspapers, and the like. Let’s say that your company is releasing new software. Real Estate.

Industry 105

Industry Company Real Estate Tourism 105

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Print Local 120

Cision

FEBRUARY 16, 2016

I love combining fresh, local ingredients in new ways to create a tasty dish. What is your favorite social media tool and why? We use a lot of different tools depending on our needs and are always trying new ones. We use a lot of different tools depending on our needs and are always trying new ones. It’s a tough job. .

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. billion monthly active users (1.2 Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Cision

JULY 28, 2015

But without the right tools, it’s impossible to scale media monitoring services as the business grows. When our local newspaper did a story on the Chattanooga Airport’s funding, we wanted to see, if besides that article, people cared.

Media 120

Media Viral Newspapers Digital PR 120

PR Fuel

MAY 12, 2022

Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They are written in such a way that newspapers and media outlets could use them verbatim if they chose to write about your news. They are ideal for your local media contacts.

Media 105

Media Local Tools Report 105

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. Because that is the de facto tool of choice when it comes to presenting to clients and potential clients. We’re masters of Powerpoint.

Corporate 148

Corporate Fashion Agency Travel 148

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

MARCH 29, 2016

It’s probably the worst trait to have in this game so I had to focus on being friends with my deadlines and my time management tools. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. What do you think are the keys to building and protecting a brand’s reputation?

Local 120

Local Retail Newspapers Sports 120

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

PR Fuel

JANUARY 17, 2022

One of the most powerful tools you can have in your marketing arsenal is a well-crafted press release (PR). Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. Send Your Press Releases at the Right Time.

Radio 105

Radio Writing Local Newspapers 105

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth.

Small Business 102

Small Business Community Local Social Media 102

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). What about a local gym owner posting photos of members stretching upside down in their black spandex? Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 115

Pitching Media Relations Survey Advertising 115

Stephen Waddington

MAY 9, 2020

Local Facebook groups have a vigilante mood. Images of lockdown dodgers have been posted in several local Facebook groups that I follow, both in London and the North East. Newspaper front pages this week celebrated the expectation of lockdown being eased. This is my seventh letter recording life at this extraordinary time.

Government 83

Government Healthcare Television Local 83

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. Being first is more important in newsrooms than being factual.

Publicity 93

Publicity Media Facebook Newspapers 93

Buzzstream

MARCH 5, 2025

Use the freemium model as a link building tool If you can create an incredibly valuable, free version of your software, you open your doors to the wide world of tool posts. All of the free tools out there have built-in linkability because no one really wants to pay for things online. But Free Tools are Expensive to Maintain!

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 56) “I help people learn about my company, its products and services through newspapers, magazines, and online including social media.”. 4) “I advocate on behalf of people with chronic conditions.”.

Employee 154

Employee Print Writing Survey 154

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

The Hoyt Organization

APRIL 23, 2024

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. Alternatively, secure speaking opportunities for key members of your organization at relevant conferences or events.

Strategy 100

Strategy Nonprofit Social Media Television 100

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Hallmark Canada relied on earned media as its primary communications tool to build awareness at Valentine’s Day. Space technologies: Plants in space: how exploration is driving innovation here on earth.

Agency 100

Agency Newspapers Radio Interviews 100

PR Fuel

OCTOBER 31, 2020

Now, businesses are using these short, powerful media tools to spread the word about everything from a new employee to an upcoming event to a product release. It helps improve your chances of journalists wanting to report when you include tools they can use. Not Just for Newspapers Anymore. It’s easier than you think.

Newspapers 66

Newspapers Case Study Local Writing 66

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Axia PR

AUGUST 6, 2018

3 tools we recommend to create the content you’ll use to pitch. News outlets are more likely to publish high-quality content on their social media platforms, and the results are often even greater than TV or newspaper (earned media) coverage. Your local TV station’s 6 p.m. segment might not.

Pitching 48

Pitching Media Infographics Newspapers 48

PR Fuel

SEPTEMBER 28, 2020

Include keywords in your press release and consider using tools like Google Trends to determine the best and most current keywords for your field. Your news might be of interest to your local publications in your area, so look for all newspapers, magazines, and blogs that cover regional news. Hire a Professional.

SEO 105

SEO Writing Newspapers Engineering 105

PeakMetrics Insights

MARCH 14, 2019

From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work. Back then, media monitoring often meant sorting through stacks of newspapers, gathering clips and meeting with candidates to plot their campaign strategies.

Media 56

Media Television Newspapers Radio 56