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I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my localnewspaper, the Minneapolis Star Tribune. In fact, I know one local MSP agency that nurtures a complete “work wherever you need to, but just get your sh*t done” culture. To tradeshows.
So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that tradeshows were the number one source of leads for his company.
Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers. For example, you can now pay to have your own article posted as “sponsored content” on the website of our local business magazine, Minnesota Business.
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