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PR Measurement Tips

The Proactive Report

Nonprofits probably have different success measures: donations, funding or other support may be their priority. Public Affairs is one sector of PR that has very different goals, but they are goals nonetheless and can be measured. Data and measurement has become an integral part of PR reporting today. PR Measurement Tips.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He was also a founding partner in Worldcom Public Relations Group, a network of independent firms that grew to include businesses in 35 countries.

Ethics 167
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APR, Ph.D. or Experience: Which Is Best for Teaching Undergrad?

PRSay

I was a new mom, juggling full-time teaching and a part-time career in the Air Force Reserve as a public affairs officer. I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. However, Accreditation wasn’t easy.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. I have marched the streets of Washington, D.C.,

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Behind the Headlines With Travis Taylor

Cision

After I graduated, Safety Center Incorporated, the Sacramento, California nonprofit behind the initiative, hired me to implement the plan. I love combining fresh, local ingredients in new ways to create a tasty dish. We got a lot of media coverage, and the program turned out to be a big success. What do you do when you’re not at work?

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills. She also employs nonprofit organization examples and often draws on other WVU faculty. She is a public affairs and media consultant based in Washington, D.C.

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A Search for Identity … Whither Public Relations?

Waxing UnLyrical

I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” Yes, I was alive and kicking when the fax machine altered the way in which we communicated! What will the message be? Image: busy.pochi via Flickr, CC 2.0.