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4 Keys to Distributing Public Service Announcements

Cision

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224
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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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#MediaMonday – Jessica Herrera

HMA Public Relations

Meet Jessica and read about her media journey and her work to uplift the Valley’s nonprofits and local causes in this feature. The #MediaMonday spotlight is on Jessica Herrera, Audacy Phoenix producer and Valley Voices host!

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On becoming a PRIA Fellow

Prakkypedia

Operating from a laptop on my dining table, eventually landing media gigs as a social media commentator including a weekly spot on ABC radio (for two years) and regular television appearances. When working as a media monitor in the Premier’s office, he strolled into the radio room and asked me what the Opposition Leader had just said on-air.

Radio 24
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Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio. So I did the logical (in my mind) thing. Very basic, but it worked!

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Meet the Media – Dan Rosenheim

Landis PR

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98