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Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.
Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.
In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!
Meet Jessica and read about her media journey and her work to uplift the Valley’s nonprofits and local causes in this feature. The #MediaMonday spotlight is on Jessica Herrera, Audacy Phoenix producer and Valley Voices host!
Operating from a laptop on my dining table, eventually landing media gigs as a social media commentator including a weekly spot on ABC radio (for two years) and regular television appearances. When working as a media monitor in the Premier’s office, he strolled into the radio room and asked me what the Opposition Leader had just said on-air.
As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio. So I did the logical (in my mind) thing. Very basic, but it worked!
Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.
Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. CEO of Likeable Local. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host.
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.
And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.
Strategic America is a proud supporter of Youth Emergency Services and Shelter , a central Iowa nonprofit organization that serves kids that are at risk or sometimes homeless. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do.
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.
11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”. 70) “Tell stories about a nonprofit organization and those it serves.”.
A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a localnonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.
A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. measurePR #PRStudChat #measurepr.
I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. There are so many great nonprofit organizations that would benefit from some of those funding sources from large companies and entities that are either in the inner city or on remote tribal lands.
If you’ve been watching any of the local media, you know that PR crises can take place. I listen to a few radio stations throughout the day, and they always do this. Some of your local TV stations kind of do the same thing, usually at the end of the segment. They’re just looking for news blurbs. They go to the news.
She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Any organization that fights for social justice and equality would be a great fit for her. The breadth of her skills and experience is amazing for a college student. .
Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. A bit of the back story. My first convert and “organizational narrative” champion : Eric Bryant.
I would drive to local television stationsfrom the ski resortwhere I worked (Sugarloaf, in Maine), and hand-deliver copies of 3/4-inch video tapes to show the ski races we were hosting. Content is still king, whether were publishing an op-ed in a local newspaper, a post on LinkedIn or a TikTok video that might generate millions of views.
Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. The combination of outdoor and a local online presence is quite powerful. Commercial radio + Instagram – Commercial radio loves this social network.
Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. 15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems.
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