Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Beyond PR

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. There are so many great nonprofit organizations that would benefit from some of those funding sources from large companies and entities that are either in the inner city or on remote tribal lands.

Ethics 82

Ethics Community Conference System 82

Cision

AUGUST 26, 2015

Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. CEO of Likeable Local. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

SEPTEMBER 12, 2012

As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio. So I did the logical (in my mind) thing. Very basic, but it worked!

Publicity 90

Publicity Radio Nonprofit System 90

Waxing UnLyrical

MAY 27, 2016

Strategic America is a proud supporter of Youth Emergency Services and Shelter , a central Iowa nonprofit organization that serves kids that are at risk or sometimes homeless. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Waxing UnLyrical

JULY 2, 2018

A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. measurePR #PRStudChat #measurepr.

Measurement 42

Measurement Nonprofit Education Social Media 42

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”. 70) “Tell stories about a nonprofit organization and those it serves.”.

Employee 145

Employee Print Writing Survey 145

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I listen to a few radio stations throughout the day, and they always do this. Some of your local TV stations kind of do the same thing, usually at the end of the segment. They’re just looking for news blurbs. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Prakkypedia

NOVEMBER 13, 2019

Operating from a laptop on my dining table, eventually landing media gigs as a social media commentator including a weekly spot on ABC radio (for two years) and regular television appearances. When working as a media monitor in the Premier’s office, he strolled into the radio room and asked me what the Opposition Leader had just said on-air.

Radio 24

Radio Tourism Government Hotels 24

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Any organization that fights for social justice and equality would be a great fit for her. The breadth of her skills and experience is amazing for a college student. .

Sports 0

Sports Leadership International Internal 0

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. The combination of outdoor and a local online presence is quite powerful. Commercial radio + Instagram – Commercial radio loves this social network.

Communications 79

Communications Pinterest Reddit Radio 79

PRSay

NOVEMBER 18, 2021

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. 15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems.

Social Media 187

Social Media Report Media Government 187

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. A bit of the back story. My first convert and “organizational narrative” champion : Eric Bryant.

Construction 40

Construction International Internal SEO 40