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Nonprofit Local News Gains Steam

PRSay

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Most affected were local news outlets that are independently operated or owned by small media chains.

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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

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Traditional and Social Media Are Sowing Disinformation and Division, Report Says

PRSay

15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems. On social media, “Extreme points of view are amplified,” and “False news spreads faster and farther than true news,” the report says. Local media investment.

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Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget

Cision

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Yet, that’s easier said than done when many nonprofit PR professionals are working with limited resources.

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Small Business Cybersecurity PR: Building Trust Through Clear Communication

5W PR

Start with regular security updates through newsletters, social media, and your website. Build local security partnerships to strengthen your security posture and community trust. The FTC recommends monthly security awareness communications to keep customers informed without overwhelming them.

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Start Now and Follow These 10 Tips for Internship Success

PRSay

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Build and leverage your network.

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ICON 2024 Q&A: Impact Communications With National Geographic’s Dolly Maiah

PRSay

As we look ahead to 2025, what challenges and opportunities do you see in the strategic communications and nonprofit spaces? Now you have YouTube, podcasts, social media, in addition to all the traditional media spaces. As a nonprofit association, the people that were servicing is the betterment of the entire planet.