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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 174
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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. Here are seven steps for executing an effective nonprofit PR strategy. In the US alone, there are over 1.8

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. he worked as a television news reporter and editor in Asheville and Charlotte before transitioning into a PR career. Epley founded Epley Associates, Inc., were lifelong.

Ethics 166
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 75
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4 Keys to Distributing Public Service Announcements

Cision

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224
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Land Media Using a Non-Profit

PR for Anyone

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Her passion for her town turned into quite a bit of amazing publicity for her.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98