Remove Local Remove Pitching Remove Privacy
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Context matters.

Privacy 294
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

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How to Generate Leads From Social Conversations

Cision

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Favorite a user’s tweet. Retweet a user.

How To 198
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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When to “Just Say No” to a Media Request.

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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136
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The Ultimate Guide to Effective Healthcare Public Relations Strategies

The Hoyt Organization

Develop Core Messages Craft a concise elevator pitch that answers: What problem are we solving? Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. Personalized Pitches: Tailor your approach to each reporters interests. What evidence supports our claims?

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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Taking my three-year-old and my five-year-old to school, parks, museums, play dates and teaching them how to ride a bike, What advice do you have for PR people that want to pitch you? I like exclusives.