Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Clients have a right to expect that the staff on the pitch team are the same players they’ll be working with once the deal is sealed. This could be anyone from an investor relations pro to someone who can expertly navigate local politics, and there’s nothing wrong with that. Paltry references. Staff turnover.

Agency 159

Agency Meeting Measurement Construction 159

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Buzzstream

MARCH 5, 2025

This is a high-intent keyword that, while it may only have 60 searches per month, has shown that it generates hundreds of unique links from referring domains for other ranking posts. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. Where do you find expert sources to reference in your stories? Do you find this to be true?

Newspapers 120

Newspapers Pitching Interviews Writing 120

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

JULY 21, 2016

Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. It’s cool that you’re pitching me a product that’s going to save the world, but don’t be afraid to put something whimsical in the pipeline.

Agency 120

Agency Pitching Print Storytelling 120

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Do you want your news release to serve as an event reminder to local newspapers or TV stations? Include multimedia, like videos or infographics, that reporters can reference in their stories, before or after your conference takes place.

Conference 120

Conference How To Infographics Leadership 120

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name.

Branding 104

Branding Brand How To Measurement 104

Buzzstream

JULY 16, 2024

They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” Brand Awareness Lastly, if every local publication doesn’t include a link, the awareness and exposure you gain through the brand mentions can still send quality branded traffic to your website. These types of posts have many names.

Study 62

Study Pitching How To Local 62

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. For detailed information on GlobeNewswire's offerings, please refer to the earlier section on GlobeNewswire.

Analytics 104

Analytics SEO Engineering Financial 104

The Hoyt Organization

JANUARY 25, 2024

We achieved this by: Identifying relevant publications that cover cannabis-related topics Gauging story opportunities for the cannabis industry Crafting compelling stories that align with audience interests Reaching out to journalists and editors with personalized pitches Offering value by sharing expert insights, data, or unique perspectives 3.

Strategy 94

Strategy Branding Brand SEO 94

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Rock the Status Quo

DECEMBER 23, 2015

Some of my former colleagues still refer business to me, even after all these years. I’m currently working with our local food pantry and have been able to get them some great opportunities and coverage. For example, I try to interact with my journalist contacts on social media on topics unrelated to what I might pitch them on.

Pitching 100

Pitching Agency Industry System 100

Rock the Status Quo

DECEMBER 23, 2015

Some of my former colleagues still refer business to me, even after all these years. I’m currently working with our local food pantry and have been able to get them some great opportunities and coverage. For example, I try to interact with my journalist contacts on social media on topics unrelated to what I might pitch them on.

Pitching 100

Pitching Agency Industry System 100

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Barokas

JUNE 19, 2017

Research – when it comes down to it, if you do your research into the reporter’s beat and past coverage, and think what you are throwing their way is actually something they would be interested in, it really doesn’t matter how many times you pitch them. It’s pretty easy to spot when you are victim of a blast pitch, and it’s simple to avoid.

Pitching 68

Pitching Sports Resources Report 68

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. They offer a platform for local news, events, and discussions that directly impact the lives of individuals within specific regions.

Radio 75

Radio Television Media Local 75

Waxing UnLyrical

MAY 27, 2011

For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. If you are not local, tell me how you think we can work together? Again, think of what your pitch says.

Branding 76

Branding Brand Local Interviews 76

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? What is the motive behind this pitch? Have a reason. Provide assets.

Meeting 81

Meeting Automotive Media Transportation 81

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Determine your scope. Do your research.

Pitching 40

Pitching Media Radio Print 40

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

Buzzstream

OCTOBER 30, 2018

One of these brands (let’s refer to it as Competitor 1) was a relatively new website that had acquired a ton of new domains quite quickly. The other brand (let’s refer to it as Competitor 2) was a site that has been around much longer than we have, and at the time had nearly three times the overall amount of dofollow domains linking to it.

Software 56

Software Report Data Strategy 56

Stephen Waddington

OCTOBER 21, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017. Is a lack of investment in local media damaging society? It’s personal. Sarah is President of the CIPR during its anniversary year. It’s starting to reflect real life.

Guidelines 68

Guidelines Local Twitter Community 68

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. We like to hike, play board games, visit our local breweries. Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. There are also asset-less digital PR strategies that include pitching quotes to journalists. I refer to this as “jump-start link building.” How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

NOVEMBER 28, 2023

Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content. Then, they built a list of news outlets to pitch to in each city featured on the list.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content. Then, they built a list of news outlets to pitch to in each city featured on the list.

How To 62

How To Google SEO Pitching 62

Buzzstream

JUNE 14, 2024

As you can see in the image below, several backlink factors (in yellow), including domain authority, number of referring domains, and number of backlinks, are highly correlated with ranking. A study from Internet Marketing Ninjas found that over 96% of websites ranking in the top 10 of Google had more than 1,000 unique referring domains.

SEO 62

SEO Digital PR Pitching Google 62

Communications Conversations

JULY 8, 2015

Locally here in MSP, Jason DeRusha, Dave Schwartz and Julio Ojeda-Zapata come to mind–all are very responsive across social platforms. But given my recent media pitching experiences (largely with trade media, by the way), I have to say, those people seem like the exception. Laura Jollie, Weber Shandwick.

Twitter 60

Twitter Report Pitching Agriculture 60

Solo PR Pro

FEBRUARY 25, 2021

I was referred to this agency by a colleague who had a conflict and couldn’t work on the proposed account. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. It was painful.

Agency 75

Agency Creativity Media Relations Nonprofit 75

Shift Communications

JULY 31, 2015

(Caution: This post contains lots of hockey references – apologies to non-sports fans). For PR pros that means racking our brains for every possible angle to secure that valuable air time – both local and national. That phrase pretty much encapsulates the process of pitching your clients for broadcast.

Interviews 60

Interviews Pitching Sports Local 60

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Community Agency Local 78

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71