Remove Local Remove Pitching Remove Retail
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Importance of PR in Today's Uncertain World

PR for Anyone

to retail to small business, big business, even Wall Street. Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

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Start Now and Follow These 10 Tips for Internship Success

PRSay

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Look for internships on campus or with local small businesses, boutique firms and nonprofits.

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. Newer forms of media – a game changer.

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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What information do you always make sure to include in a pitch?

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6 PR Tactics For Back-To-School

ImPRessions - Crenshaw Communications

Be mindful of this when putting together pitches, you can’t be too early! It’s often helpful to include start dates in pitches that are localized to a particular city or state. As with any good PR pitch, seek out trends to hitch your company’s product or service to. Trends, trends, trends.

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What is Reactive PR and How Does it Differ from Proactive PR?

Buzzstream

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I spend a good chunk of my time on media relations and pitching.

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