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Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.
John, transportation reporter at Business Insider. I cover electric vehicles and the future of transportation. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.
If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. you will obviously need to arrange transportation. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.
Maybe it’s a media event in the middle of winter that transports attendees to warmer places, or a product that has implications for how the world will be different in the future. If your PR campaign triggers thoughts and associations with places we don’t normally go, you’re likely to win new fans and keep loyal followers.
My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. and how transportation companies will start seeing the benefits of repaired highways and bridges. Timing is always important.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.
Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?
Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. “If local businesses are plugged into new technologies, it can help them grow,” he said.
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you?
Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.
Personally, I am most proud of our Women in Transportation series at FleetOwner. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you? And, please, keep it relevant and know who you are pitching to.
Next time you crush a new business pitch or lead a successful company launch, take a second to slow down and celebrate yourself. The speakeasy style hangout is perfect for those looking to escape the rainy streets of Seattle and transport to the prohibition era. What better way to celebrate than with an after work happy hour?
The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. How else would you transport a dozen elephants? The PR Stunt that Saved Batman for Generations.
Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. What advice do you have for PR people that want to pitch you? I love to work out at the gym nearby and ride my bike on local roads.
Drill down even further – take tv and radio as an example – and you’ll find a mix of local and national shows, cable news, podcasts, streaming tv, public radio, online/social-only video, and much more. Plus, travel and transportation can be expensive. “ Needless to say, it’s all a bit overwhelming.
In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. Hoffman Hong Kong.
It was there we first saw the two-wheeled gyroscopically-balanced upright, personal transportation device. Much work still had to be done, not the least of which was securing local and state regulatory approvals to even drive a Segway on the sidewalk. It was then called “Flywheel.”
There are also asset-less digital PR strategies that include pitching quotes to journalists. To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. If it’s interesting, you can pitch it for coverage.
I was pitching the media for our fashion and consumer clients. I went to local restaurants and toured the attractions. I went grocery shopping and had to figure out the transportation system for the city. I tried out the local dishes and really explored foods I never had before. Someone has to go first.
In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s local, because it literally becomes part of the world around you. That’s the issue.
However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. What advice do you have for PR people that want to pitch you? Transportation Department sets national strategy for safer roads, cars. A turning point in the transition to EVs? Automotive_News.
Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. Collaborations and partnerships: PR can facilitate collaborations and partnerships between travel brands, local communities, and other stakeholders.
However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. What advice do you have for PR people that want to pitch you? Transportation Department sets national strategy for safer roads, cars. A turning point in the transition to EVs? Automotive_News.
From Waymo’s driverless taxis revolutionizing urban transport to the Broadway sensation Oh, Mary! Escola appeared on The Tonight Show with Jimmy Fallon, Late Night with Seth Meyers, and The View, where Whoopi Goldberg publicly pitched herself to Escola as someone they should consider for the next play theyre writing.
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