Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Pitching How To Digital PR Data 126

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Of course, all the images in the world will only get noticed if your pitches are strong.

Communications 253

Communications Data Local Survey 253

Beyond PR

APRIL 10, 2017

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Is it local, budget friendly travel?

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Travel Pitching How To Print 52

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. This time used to be reserved for stories around home recipes or holiday travel tips.

Creativity 88

Creativity Pitching Small Business Media 88

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are some of the biggest PR challenges travel brands and companies face? How has the PR industry changed in relation to travel companies over the years? How can they overcome them?

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Tourism Travel Conference Crisis 120

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

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Pitching Consumer How To Meeting 93

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

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Pitching Trends Google Data 62

Buzzstream

SEPTEMBER 27, 2024

For example, if you were a travel company in Florida, you couldn’t create a post about the election’s impact on the economy. But, you would be relevant enough to speak about the election’s impact on travel—especially travel to Florida. Maybe prices are going down on election day? Have prices varied in the past elections?

Digital PR 118

Digital PR Pitching Radio Google 118

Bianchi Biz Blog

JANUARY 8, 2024

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

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Meeting Energy Local Media 97

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. Let’s start with ideation. Look at social media. Try a Google Search.

Study 62

Study Pitching How To Local 62

Cision

JULY 20, 2016

Over the years, I been able to use these relationships to better understand how each editor prefers to be pitched, the types of stories they are interested in covering and learn how their publications are adapting in the ever-changing media landscape. Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet.

Leadership 120

Leadership Local Pitching Social Media 120

5W PR

JULY 22, 2024

Media outreach Cultivating relationships with journalists, travel bloggers, and other media outlets to share stories and unique offerings is crucial. Pitching newsworthy content, such as the launch of a new spa treatment at a hotel or the inclusion of locally sourced ingredients on a restaurant menu, can be particularly effective.

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Publicity Hotels Travel Crisis 78

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? I also enjoy travel writing. Talk about a dream job! Words are my life.

Journalism 115

Journalism Automotive Interviews Writing 115

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States.

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Government Conference Exercises Education 133

Landis PR

MARCH 29, 2021

During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. What advice do you have for PR people who want to pitch you?

Meeting 96

Meeting Media Local Interviews 96

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

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Local How To Skype Trade Shows 41

Bianchi Biz Blog

OCTOBER 9, 2023

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005.

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Transportation Meeting Newspapers Media 100

Burrelles Fresh Ideas

MAY 23, 2023

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

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Travel Tourism Airlines Hotels 40

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. For a daily beat reporter, our stories had to have a local tie. If you can pack your pitch into 140 characters, do it.

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Crisis Reputation Study Social Media 0

Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. C: Local and national media. Here are some key lessons: 1.

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How To Pitching Local Interviews 85

Buzzstream

SEPTEMBER 11, 2024

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different.

Digital PR 87

Digital PR Travel Data SEO 87

Shift Communications

AUGUST 30, 2016

Make sure when you pitch a reporter that you are sharing fresh new research or data. Create Hyper-Local Relevance. When the news cycle is not ripe for a program, we look for ways to bring the story down to the local level. For example, peak travel seasons vary from market to market. What is news?

Healthcare 79

Healthcare Local Fashion Trends 79

Communications Conversations

NOVEMBER 12, 2020

Solo work was great when my three children were small, since my husband traveled quite a bit. I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again. Staying on the leadership topic, what local leaders did you look up to during your career, and why?

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Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

APRIL 17, 2023

Particularly for heavy-duty commercial vehicles that carry heavier loads and travel longer distances, hydrogen fuel cells increasingly are gaining interest. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you?

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Engineering Automotive Agriculture Media 77

Landis PR

JUNE 3, 2024

That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has any background on a journalist I’m pitching at the Wall Street Journal bureau there. In the post-covid world of Zoom meetings and remote work, why travel halfway around the globe to spend a few days with partners?

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Meeting Travel Healthcare B2B 59

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! . That’s not something that can happen overnight.

Local 94

Local Course Community Interviews 94

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Contact me anytime: knagl@crain.com.

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Meeting Report Media Newspapers 73

Shift Communications

JUNE 17, 2015

Every time the executive travels, we reach out to locally-based reporters who are writing about the company’s space, and set up exploratory meetings. There are hundreds of reporters out there, and if you don’t have a clear focus, you can spend hours pitching reporters who may not be the perfect fit to chat with your client.

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Pitching Report Meeting Resources 60

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. Consider the importance and impact of the news you’re sharing.

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Pitching Media Radio Print 40

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. My hobbies outside of work include…I’m a big fan of travel, and there are plenty of places in the world left for me to visit and drink their local beers. And they told a good story. How will your background in journalism help you in this new position?

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Newspapers Reddit Journalism Technology 120

Communications Conversations

FEBRUARY 3, 2016

Every time you see her pop up in a social feed, she’s traveling around the state using the now-ubiquitous #onlyinmn hash tag. I like to practice what I preach to media near and far, so living the Explore Minnesota brand has lent success in publicizing statewide travel and tourism opportunities. Minneapolis-St.

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Tourism Travel Instagram Pitching 60

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

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Meeting Automotive Engineering Journalism 72

ISEBOX

FEBRUARY 24, 2015

News releases distributed on the wire may have some targeting, such as reaching local, national, or international audiences. For example, if you have a travel article, you would send your release to 4,000 travel journalists in the United States, relying on lists from Cision, Meltwater, or Media Contacts Pro.

How To 70

How To LinkedIn Travel Social Media 70

Cision

AUGUST 10, 2015

Wondering how to get your email pitches read by journalists? Do you know what technology consumers expect to see when traveling? Learn all the key findings from Cision Global Insight’s “Integrating Travel Technology Into the Customer Experience” white paper! For Thunderbird users, here is how to use templates.

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Software Mobile Video Examples 120

Bianchi Biz Blog

OCTOBER 24, 2022

I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. I also love hiking, reading (Stephen King is my guilty pleasure), traveling with my husband and friends, and playing ball and going for walks with my sweet dog Mia. Stick to the keep-it-simple principle.

Meeting 59

Meeting Automotive Transportation Media 59

Buzzstream

JULY 10, 2024

It’s the pitching. It’s the content that’s being pitched out. So it could be content-led pitching and the expert quote, like contentless or whatever. You can take the Daily Mail as an example, which really clearly has a travel section defined in the URL structure. And my take here is that.

Digital PR 98

Digital PR SEO Google Travel 98