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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. References. 1 (Printed in Wikipedia, “Lorne M. In conclusion.

Education 270
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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192
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Why Small Businesses Need a Media Database

Cision

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

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It’s Not an SEO’s Job to Create Content

Ishmael's Corner

As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). On the other hand, need to sync your washing machine with the air conditioning, look up your local SEO. Name="footnote reference">. Name="annotation reference">. Name="macro">.

SEO 140
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239
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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. Dislikes: Pokemon Go. What trends are you seeing in the news business that the PR industry ought to know about?

Agency 120
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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104